Ian Donahue, Vice President, Customer Success – Behaviorally, Inc. Leads global brands in turning behavioral insights into smarter packaging and shopper strategies. With more than 15 years in insights roles in China and the US, he excels in blending multiple research approaches to guide client partners to market success. He holds an MBA from the University of Hawaii and a Certificate of International Business Management from the Japan-American Institute of Management Science. In his free time, he enjoys traveling and outdoor activities with his wife and son.
Sessions
Apr 29
2:50 PM - 3:10 PM EDT
Red Stage
AI in Qual & Quant
Food & Beverage
Demo: Behavioral Database to AI Modeling: Predicting Winning Pack
This session will highlight how AI has the power to predict the sales impact of pack designs before launch. Behaviorally and Nestlé demonstrate how linking the world’s largest behavioral packaging dataset to real sales outcomes guides design, aligns teams, and delivers high‑impact, trial‑driving packaging. Key Takeaways: 1. Evaluating more ideas best positions you to identify what works and what doesn’t 2. AI brings speed and scale to evaluate pack concepts, guiding and aligning teams as they refine 3. Choose the right partner to ensure AI is rooted in real consumer behavior and expertise
