Rosie leads Consumer Insights for Gerber, bringing deep expertise in CPG and retail informed by experience at Kimberly-Clark, General Mills, and Target Corporation. With more than 18 years in diverse insights roles, she has led work across shopper behavior, consumer perception, innovation, and established businesses. Her background also includes category management and sales roles, providing a well-rounded, retailer-centric perspective on driving growth and winning in the marketplace. She holds an MBA and a BSB from the University of Minnesota Carlson School of Management. Outside of work, she enjoys spending time with her three children.
Sessions
Apr 29
2:50 PM - 3:10 PM EDT
Red Stage
AI in Qual & Quant
Food & Beverage
Demo: Behavioral Database to AI Modeling: Predicting Winning Pack
This session will highlight how AI has the power to predict the sales impact of pack designs before launch. Behaviorally and Nestlé demonstrate how linking the world’s largest behavioral packaging dataset to real sales outcomes guides design, aligns teams, and delivers high‑impact, trial‑driving packaging. Key Takeaways: 1. Evaluating more ideas best positions you to identify what works and what doesn’t 2. AI brings speed and scale to evaluate pack concepts, guiding and aligning teams as they refine 3. Choose the right partner to ensure AI is rooted in real consumer behavior and expertise
