Jaime Solorzano

REGIONAL MANAGER - HEAD OF INSIGHTS

Q2Q GLOBAL

Jaime Solórzano Villela is a seasoned market researcher and insights leader with over 20 years of experience across Latin America, the U.S., and Europe. He holds a bachelor’s degree in Psychology and a master’s in Anthropology, and has served as Qualitative & Ethnographic Research Director at firms like GfK and Millward Brown. Currently, he works as Head of Insights for Q2Q Global, where he helps brands and organizations translate consumer behavior into strategic advantage.

Sessions

Apr 29

3:15 PM - 3:35 PM EDT

Yellow Stage

Consumer Behavior

Trends & Culture

Made to Connect: Gen Alpha's Creation and Use of AI Personas

Findings from longitudinal study across US, Mexico, Colombia, Argentina, Brazil, UK, France, Germany, Italy, and Spain, exploring GenAlphas, their digital lives and use of AI. Cross analysis with quant survey in US, UK, Mexico, and Spain, to examine AI and AI characters use, attitudes, motivations, etc. regulation awareness and impact on attitudes, motivations, and implications for brands
Key Takeaways:
1. Who they are and, online behavior. AI character Creation, Usage and Blend of Utility and Expression
2. Quantitative: Adoption and Dynamics. Identifying gap between current usage and future intention
3. Why this matters for brands and researchers: Navigating Intersection of Innovation, Ethics, and Law

Also speaking

Martha Llobet

CEO, Q2Q GLOBAL

Speaker

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