Martha Llobet

Findings from longitudinal study across US, Mexico, Colombia, Argentina, Brazil, UK, France, Germany, Italy, and Spain, exploring GenAlphas, their digital lives and use of AI. Cross analysis with quant survey in US, UK, Mexico, and Spain, to examine AI and AI characters use, attitudes, motivations, etc. regulation awareness and impact on attitudes, motivations, and implications for brands Key Takeaways: 1. Who they are and, online behavior. AI character Creation, Usage and Blend of Utility and Expression 2. Quantitative: Adoption and Dynamics. Identifying gap between current usage and future intention 3. Why this matters for brands and researchers: Navigating Intersection of Innovation, Ethics, and Law