CEO and Founder

Focaldata

Justin Ibbett is the Founder and CEO of Focaldata. He is recognized as one of the UK's leading experts on the use of MRP (Multilevel Regression and Poststratification), data, and machine learning in political and consumer research. Some key points about Justin's background and expertise: - He has previously advised government, political parties, corporates, and agencies, including ABInBev, O2, HM Cabinet Office, and M&C Saatchi. - Prior to founding Focaldata, Justin worked in a data science role at Branch, a machine learning start-up. - He led Focaldata's MRP efforts during the 2019 UK general election. - Justin holds a Master of Public Administration from Columbia University and the London School of Economics, where he focused on Bayesian statistics and machine learning. - He also has a BA (Hons) in History from the University of Oxford. Justin's vision for Focaldata is to close the "understanding gap" between what organizations believe about the public (consumers, voters, citizens) and reality. He aims to foster a more dynamic and generous world through better understanding of how and why people act and think.