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Karine Pepin

Co-Founder

The Research Heads

Karine is a thought leader and expert in data quality, participant experience, and data fraud. An award-winning researcher (Quirk’s Award, Insight250) and Market Research Council member, she is a frequent contributor to industry podcasts and publications. She has channeled her 20 years of industry experience into the recent launch of her own qual/quant co-founded agency, The Research Heads.

Sessions

Apr 29

2:25 PM - 2:45 PM EDT

Blue Stage

Inclusive Insights & Social Impact

Leadership & Talent

Female Founders Building the Future of Insights

In an industry where female entrepreneurs remain the exception rather than the rule, this panel brings together women who have built successful insights businesses by identifying unmet needs, challenging traditional models, and leading with a clear point of view. They’ll share the realities of starting and growing a company in a competitive, evolving space, and how their experiences have shaped the way they lead, innovate, and create value.

This conversation will go beyond founder origin stories to explore what it really takes to build and sustain a business in insights today. From carving out differentiated positions in the market to navigating growth, credibility, and change, attendees will gain an honest look at the opportunities and obstacles these leaders have faced — and the future they are helping define.

Also speaking

Kai Fuentes photo

President & CEO, Ebony Marketing Systems

Panelist

Kerry Hecht photo

Founder / CEO, 10K Humans

Panelist

Tash Walker photo

Founder, CEO, The Mix Global

Panelist

Karen Lynch photo

Head of Content, Greenbook

Moderator

Apr 29

2:25 PM - 2:45 PM EDT

Blue Stage

Inclusive Insights & Social Impact

Leadership & Talent

Female Founders Building the Future of Insights

In an industry where female entrepreneurs remain the exception rather than the rule, this panel brings together women who have built successful insights businesses by identifying unmet needs, challenging traditional models, and leading with a clear point of view. They’ll share the realities of starting and growing a company in a competitive, evolving space, and how their experiences have shaped the way they lead, innovate, and create value.

This conversation will go beyond founder origin stories to explore what it really takes to build and sustain a business in insights today. From carving out differentiated positions in the market to navigating growth, credibility, and change, attendees will gain an honest look at the opportunities and obstacles these leaders have faced — and the future they are helping define.

Also speaking

Kai Fuentes photo

President & CEO, Ebony Marketing Systems

Panelist

Kerry Hecht photo

Founder / CEO, 10K Humans

Panelist

Tash Walker photo

Founder, CEO, The Mix Global

Panelist

Karen Lynch photo

Head of Content, Greenbook

Moderator

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