IIEX North America page hero background

Karen Lynch

Head of Content

Greenbook

Sessions

Apr 29

9:05 AM - 9:15 AM EDT

Blue Stage

Opening Remarks

Join Karen and Margaret as they kick off IIEX North America with a warm welcome! They’ll share everything you need to know to make the most of your time at the event.

Also speaking

Margaret Mariani photo

Founder + Principal, The StratLab

Speaker

Apr 29

11:55 AM - 12:40 PM EDT

Blue Stage

AI & Research Workflows

Inclusive Insights & Social Impact

Trends & Culture

2026 Insight Innovation Competition

Don’t miss the 2026 Greenbook Insight Innovation Competition at IIEX North America, where five finalists—AddMaple, BluePill AI, N-Infinite by Livepanel, Nichefire, and Panoplai—will take the stage to present their pitches live. 

Voting will close following the lunch break at 4:00 PM ET. Winners will be announced on Day Two of IIEX, Thursday, April 30 at 9:50 AM ET on the Blue Stage, with three awards presented: Experts’ Choice, Audience Favorite, and Industry Impact.

Also speaking

Ange From AddMaple photo

Founder, AddMaple

Speaker

Ankit Dhawan photo

Founder & CEO, BluePill AI

Speaker

Leonardo Valente photo

CPO, N-Infinite by Livepanel

Speaker

Michael Howard photo

Founder & CEO, Nichefire

Speaker

Adam Bai photo

Chief Strategy Officer + Chief Client Officer, Panoplai

Speaker

Hugh Davis photo

Co-founder & Managing Partner, ACKWEST

Speaker

Keith Price photo

Co-founder & Managing Partner, ACKWEST

Speaker

Apr 29

2:25 PM - 2:45 PM EDT

Blue Stage

Inclusive Insights & Social Impact

Leadership & Talent

Female Founders Building the Future of Insights

In an industry where female entrepreneurs remain the exception rather than the rule, this panel brings together women who have built successful insights businesses by identifying unmet needs, challenging traditional models, and leading with a clear point of view. They’ll share the realities of starting and growing a company in a competitive, evolving space, and how their experiences have shaped the way they lead, innovate, and create value.

This conversation will go beyond founder origin stories to explore what it really takes to build and sustain a business in insights today. From carving out differentiated positions in the market to navigating growth, credibility, and change, attendees will gain an honest look at the opportunities and obstacles these leaders have faced — and the future they are helping define.

Also speaking

Kai Fuentes photo

President & CEO, Ebony Marketing Systems

Panelist

Kerry Hecht photo

Founder / CEO, 10K Humans

Panelist

Karine Pepin photo

Co-Founder, The Research Heads

Panelist

Tash Walker photo

Founder, CEO, The Mix Global

Panelist

Apr 29

2:25 PM - 2:45 PM EDT

Blue Stage

Inclusive Insights & Social Impact

Leadership & Talent

Female Founders Building the Future of Insights

In an industry where female entrepreneurs remain the exception rather than the rule, this panel brings together women who have built successful insights businesses by identifying unmet needs, challenging traditional models, and leading with a clear point of view. They’ll share the realities of starting and growing a company in a competitive, evolving space, and how their experiences have shaped the way they lead, innovate, and create value.

This conversation will go beyond founder origin stories to explore what it really takes to build and sustain a business in insights today. From carving out differentiated positions in the market to navigating growth, credibility, and change, attendees will gain an honest look at the opportunities and obstacles these leaders have faced — and the future they are helping define.

Also speaking

Kai Fuentes photo

President & CEO, Ebony Marketing Systems

Panelist

Kerry Hecht photo

Founder / CEO, 10K Humans

Panelist

Karine Pepin photo

Co-Founder, The Research Heads

Panelist

Tash Walker photo

Founder, CEO, The Mix Global

Panelist

Apr 30

9:00 AM - 9:10 AM EDT

Blue Stage

Opening Remarks

Join Karen and Margaret as they kick off Day 2 of IIEX North America! They'll recap event highlights and give you a sneak peek at what’s in store for the rest of the event.

Also speaking

Margaret Mariani photo

Founder + Principal, The StratLab

Speaker

Apr 30

9:50 AM - 10:00 AM EDT

Blue Stage

2026 Insight Innovation Competition: Presentation of Award

Join us for the 2026 Greenbook Insight Innovation Competition Awards Ceremony, where we’ll announce the winners following the live finalist pitches and recognize the innovations shaping the future of insights. Three awards will be presented: Experts’ Choice, Audience Favorite, and Industry Impact.

Apr 30

4:20 PM - 4:40 PM EDT

Blue Stage

Data Quality

Tech & Software Companies

The Great Fraud Face-Off: Quality Data vs. Fool's Gold

Survey fraud is the fool’s gold of research. It looks good on the surface, but adds bias and error that make well-informed business decisions harder to reach. The issue is serious enough that we made a game of it. Join researchers from Google and Rep Data as six on-stage contestants face off to spot quality responses versus fool’s gold fraud.
Key Takeaways:
1. Tech-enabled bad actors use sophisticated tools to pose as high-quality survey respondents
2. Data cleaning catches inattentive responses but misses most tech-enabled survey fraudsters
3. The best defense against fraud combines survey responses with paradata on how and by whom they were

Also speaking

Jake Weidman photo

Sr. User Experience Researcher, Google

Moderator

Steven Snell, PhD photo

EVP & Head of Research, Rep Data

Moderator

Julian Gaines photo

Pet Parent Insights Manager, Mars Petcare

Panelist

Reggie Alston photo

Vice President of Qualitative Research, Ebony Marketing Systems

Panelist

Oscar Carlsson photo

Founder, Milo Advisory

Panelist

Jackie Tremblay photo

Sr. Mgr., Consumer Insights, CarMax

Panelist

Any questions for the IIEX team?

Drop us a line and we’ll get back to you.

Get in touch