Karen Lynch

Join Karen and Margaret as they kick off IIEX North America with a warm welcome! They’ll share everything you need to know to make the most of your time at the event.

Don’t miss the 2026 Greenbook Insight Innovation Competition at IIEX North America, where five finalists—AddMaple, BluePill AI, N-Infinite by Livepanel, Nichefire, and Panoplai—will take the stage to present their pitches live.  Voting will close following the lunch break at 4:00 PM ET. Winners will be announced on Day Two of IIEX, Thursday, April 30 at 9:50 AM ET on the Blue Stage, with three awards presented: Experts’ Choice, Audience Favorite, and Industry Impact.

In an industry where female entrepreneurs remain the exception rather than the rule, this panel brings together women who have built successful insights businesses by identifying unmet needs, challenging traditional models, and leading with a clear point of view. They’ll share the realities of starting and growing a company in a competitive, evolving space, and how their experiences have shaped the way they lead, innovate, and create value. This conversation will go beyond founder origin stories to explore what it really takes to build and sustain a business in insights today. From carving out differentiated positions in the market to navigating growth, credibility, and change, attendees will gain an honest look at the opportunities and obstacles these leaders have faced — and the future they are helping define.

In an industry where female entrepreneurs remain the exception rather than the rule, this panel brings together women who have built successful insights businesses by identifying unmet needs, challenging traditional models, and leading with a clear point of view. They’ll share the realities of starting and growing a company in a competitive, evolving space, and how their experiences have shaped the way they lead, innovate, and create value. This conversation will go beyond founder origin stories to explore what it really takes to build and sustain a business in insights today. From carving out differentiated positions in the market to navigating growth, credibility, and change, attendees will gain an honest look at the opportunities and obstacles these leaders have faced — and the future they are helping define.

Join Karen and Margaret as they kick off Day 2 of IIEX North America! They'll recap event highlights and give you a sneak peek at what’s in store for the rest of the event.

Join us for the 2026 Greenbook Insight Innovation Competition Awards Ceremony, where we’ll announce the winners following the live finalist pitches and recognize the innovations shaping the future of insights. Three awards will be presented: Experts’ Choice, Audience Favorite, and Industry Impact.

Survey fraud is the fool’s gold of research. It looks good on the surface, but adds bias and error that make well-informed business decisions harder to reach. The issue is serious enough that we made a game of it. Join researchers from Google and Rep Data as six on-stage contestants face off to spot quality responses versus fool’s gold fraud. Key Takeaways: 1. Tech-enabled bad actors use sophisticated tools to pose as high-quality survey respondents 2. Data cleaning catches inattentive responses but misses most tech-enabled survey fraudsters 3. The best defense against fraud combines survey responses with paradata on how and by whom they were