Survey fraud is the fool’s gold of research. It looks good on the surface, but adds bias and error that make well-informed business decisions harder to reach. The issue is serious enough that we made a game of it. Join researchers from Google and Rep Data as six on-stage contestants face off to spot quality responses versus fool’s gold fraud.
Key Takeaways:
1. Tech-enabled bad actors use sophisticated tools to pose as high-quality survey respondents
2. Data cleaning catches inattentive responses but misses most tech-enabled survey fraudsters
3. The best defense against fraud combines survey responses with paradata on how and by whom they were
