Jake Weidman is a Senior User Experience Researcher at Google, where he helps teams de-risk new products by building a deep, continuous understanding of users. He specializes in creating and leading large-scale beta and trusted tester programs from the ground up, going beyond IDIs and LEs to deliver a complete picture of the user experience. By combining qualitative insights, quantitative metrics, and system logs, Jake provides product, design, and engineering partners with a holistic view of how products perform in the real world—helping teams understand the why behind the what, identify friction points, and make more confident decisions before launch.
Sessions
Apr 30
4:20 PM - 4:40 PM EDT
Blue Stage
Data Quality
Tech & Software Companies
The Great Fraud Face-Off: Quality Data vs. Fool's Gold
Survey fraud is the fool’s gold of research. It looks good on the surface, but adds bias and error that make well-informed business decisions harder to reach. The issue is serious enough that we made a game of it. Join researchers from Google and Rep Data as six on-stage contestants face off to spot quality responses versus fool’s gold fraud. Key Takeaways: 1. Tech-enabled bad actors use sophisticated tools to pose as high-quality survey respondents 2. Data cleaning catches inattentive responses but misses most tech-enabled survey fraudsters 3. The best defense against fraud combines survey responses with paradata on how and by whom they were
Also speaking
Steven Snell, PhD
EVP & Head of Research, Rep Data
Moderator
Julian Gaines
Pet Parent Insights Manager, Mars Petcare
Panelist
Karen Lynch
Head of Content, Greenbook
Panelist
Reggie Alston
Vice President of Qualitative Research, Ebony Marketing Systems
