Steven Snell, PhD

EVP & Head of Research

Rep Data

Steven Snell, PhD, advises on survey programs for brand, product, employee, customer, and marketing research for Rep Data. Most recently, he led the Research Center of Excellence at Goldman Sachs. He previously led consultancies at Qualtrics and Duke University, advising hundreds of B2B and B2C, academic, nonprofit, and government clients. Steve's expertise includes questionnaire design, concept and product testing, segmentation, experimental design, brand tracking, and longitudinal research. He holds a PhD in Politics from Princeton University and attained further training in survey methods as a postdoctoral fellow at the Initiative on Survey Methodology at Duke University. Steve is a member of the American Association for Public Opinion Research and serves on the executive committee of the Market Research Council as President.