Julian Gaines

Pet Parent Insights Manager

Mars Petcare

Julian is a consumer and market insights leader with experience across global Fortune 500 organizations, including Mars and Procter & Gamble. He is known for translating complex consumer, retail, and syndicated data into strategic insights that drive innovation, premiumization, and sustained brand growth. His experience spans pet nutrition and beauty care, where he has led end-to-end insights strategy and influenced product development and go-to-market decisions for leading brands such as Old Spice, Olay, IAMS, and Greenies. Julian’s work consistently delivers measurable business impact by connecting deep consumer understanding to enterprise strategy. He holds a Bachelor of Business Administration in Marketing, with minors in Sales and Economics, from Morehouse College.