Julian is a consumer and market insights leader with experience across global Fortune 500 organizations, including Mars and Procter & Gamble. He is known for translating complex consumer, retail, and syndicated data into strategic insights that drive innovation, premiumization, and sustained brand growth.
His experience spans pet nutrition and beauty care, where he has led end-to-end insights strategy and influenced product development and go-to-market decisions for leading brands such as Old Spice, Olay, IAMS, and Greenies. Julian’s work consistently delivers measurable business impact by connecting deep consumer understanding to enterprise strategy. He holds a Bachelor of Business Administration in Marketing, with minors in Sales and Economics, from Morehouse College.
Sessions
Apr 30
4:20 PM - 4:40 PM EDT
Blue Stage
Data Quality
Tech & Software Companies
The Great Fraud Face-Off: Quality Data vs. Fool's Gold
Survey fraud is the fool’s gold of research. It looks good on the surface, but adds bias and error that make well-informed business decisions harder to reach. The issue is serious enough that we made a game of it. Join researchers from Google and Rep Data as six on-stage contestants face off to spot quality responses versus fool’s gold fraud. Key Takeaways: 1. Tech-enabled bad actors use sophisticated tools to pose as high-quality survey respondents 2. Data cleaning catches inattentive responses but misses most tech-enabled survey fraudsters 3. The best defense against fraud combines survey responses with paradata on how and by whom they were
Also speaking
Jake Weidman
Sr. User Experience Researcher, Google
Moderator
Steven Snell, PhD
EVP & Head of Research, Rep Data
Moderator
Karen Lynch
Head of Content, Greenbook
Panelist
Reggie Alston
Vice President of Qualitative Research, Ebony Marketing Systems
