Michael Howard

Founder & CEO

Nichefire

Michael Howard is a leading expert in predictive analytics and cultural insights, with over a decade of experience in driving brand growth. As the founder and CEO of Nichefire, he developed an AI-powered platform that uncovers cultural trends in online communities. Michael’s innovative use of contextualized data has provided Fortune 500 companies with valuable insights into their audiences. His work in contextual analytics, featured in major research journals, helps forecast audience interests and trends. A recognized research innovator, he is a respected speaker and advisor, dedicated to helping brands build authentic connections through data-driven cultural understanding.

Sessions

Apr 29

11:55 AM - 12:40 PM EDT

Blue Stage

Kai Fuentes

AI & Research Workflows

Inclusive Insights & Social Impact

Trends & Culture

2026 Insight Innovation Competition

Don’t miss the 2026 Greenbook Insight Innovation Competition at IIEX North America, where five finalists—AddMaple, BluePill AI, N-Infinite by Livepanel, Nichefire, and Panoplai—will take the stage to present their pitches live.  Voting will close following the lunch break at 4:00 PM ET. Winners will be announced on Day Two of IIEX, Thursday, April 30 at 9:50 AM ET on the Blue Stage, with three awards presented: Experts’ Choice, Audience Favorite, and Industry Impact.

Also speaking

Ange From AddMaple

Founder, AddMaple

Speaker

Ankit Dhawan

Founder & CEO, BluePill AI

Speaker

Leonardo Valente

CPO, N-Infinite by Livepanel

Speaker

Adam Bai

Chief Strategy Officer + Chief Client Officer, Panoplai

Speaker

Hugh Davis

Co-founder & Managing Partner, ACKWEST

Speaker

Keith Price

Co-founder & Managing Partner, ACKWEST

Speaker

Karen Lynch

Head of Content, Greenbook

Moderator