Ankit Dhawan

Founder & CEO

BluePill AI

Ankit Dhawan is the Founder and CEO of BluePill AI, a platform building AI consumer twins to help brands test concepts, packaging, messaging, and run behavioral studies in real time. Previously, he led Gen AI initiatives at Amazon. Today, he is focused on helping CPG brands run faster, more scalable consumer research at a fraction of the traditional cost—without compromising rigor.