Kerry Leigh Gregory

Applied Neuroscientist

Neural Sense

Kerry is an Applied Neuroscientist at Neural Sense, a consultancy specialising in consumer and applied neuroscience. She leads experimental research design and implementation, using multimodal measures such as eye-tracking, electroencephalography (EEG), facial coding, and biometrics to understand how people perceive, process and respond to stimuli and experiences. Her work combines rigorous scientific methods with accessible interpretation, helping clients better connect with the human brain. Her research experience includes laboratory and field studies, examining key cognitive processes such as attention, memory, emotional engagement and decision making. Kerry also remains closely involved in academia, supervising Master's students and mentoring early-career researchers in psychology and neuroscience. She holds a postgraduate degree in Psychology and a Master's in Clinical, Social and Cognitive Neuroscience from City St George's, University of London.

Sessions

Apr 29

1:35 PM - 1:55 PM EDT

Yellow Stage

Behavioral Science

Media

Marketing & Advertising

Snack versus Savour – The Neuroscience of How Content Format (Snack Content versus Long Form) Influences Audience Enjoyment and Recall

As audiences increasingly “snack” on short form content, what do we lose when iconic scenes are consumed out of narrative context? This neuroscience-led study, a collaboration between Warner Bros Discovery and Neural Sense, compares short versus long formats using eye tracking and EEG to reveal how context shapes enjoyment, emotional engagement and memory, and what this means for content strategy.
Key Takeaways:
1. Snack grabs attention. Savour builds emotion. Learn when each works best.
2. Recognition is easy. Understanding is harder. See why context matters.
3. Familiarity feels good, but it doesn't improve memory. Rethink how brands use it.

Also speaking

Sofia Gomez Garcia

Executive Director in Innovation, Special Projects & Global Community Management, Warner Bros. Discovery

Speaker