Sofia Gomez Garcia

Executive Director in Innovation, Special Projects & Global Community Management

Warner Bros. Discovery

Sofia runs primary research on WBD’s Content Sales Global Research team, which supports all content lifecycle windows following the first release. Since joining the company in 2021, Sofia has worked across multiple disciplines supporting home entertainment releases, immersive entertainment, content sales and global licensing initiatives. She also manages the Warner Bros. A-List, a multi-territory insights community that serves as a valuable cost-savings research tool across the organization. Recently, she was honored in Media Play News’ 2025 40 Under 40 list, recognizing emerging leaders in digital entertainment. Born and raised in Mexico, Sofia began her career in film development and production and strives to keep a storytelling mentality when bridging the gap between entertainment consumers and the movies or shows they enjoy.

Sessions

Apr 29

1:35 PM - 1:55 PM EDT

Yellow Stage

Behavioral Science

Media

Marketing & Advertising

Snack versus Savour – The Neuroscience of How Content Format (Snack Content versus Long Form) Influences Audience Enjoyment and Recall

As audiences increasingly “snack” on short form content, what do we lose when iconic scenes are consumed out of narrative context? This neuroscience-led study, a collaboration between Warner Bros Discovery and Neural Sense, compares short versus long formats using eye tracking and EEG to reveal how context shapes enjoyment, emotional engagement and memory, and what this means for content strategy.
Key Takeaways:
1. Snack grabs attention. Savour builds emotion. Learn when each works best.
2. Recognition is easy. Understanding is harder. See why context matters.
3. Familiarity feels good, but it doesn't improve memory. Rethink how brands use it.

Also speaking

Kerry Leigh Gregory

Applied Neuroscientist, Neural Sense

Speaker