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Executive Director in Innovation, Special Projects & Global Community Management
Warner Bros. Discovery
Sofia runs primary research on WBD’s Content Sales Global Research team, which supports all content lifecycle windows following the first release. Since joining the company in 2021, Sofia has worked across multiple disciplines supporting home entertainment releases, immersive entertainment, content sales and global licensing initiatives. She also manages the Warner Bros. A-List, a multi-territory insights community that serves as a valuable cost-savings research tool across the organization. Recently, she was honored in Media Play News’ 2025 40 Under 40 list, recognizing emerging leaders in digital entertainment. Born and raised in Mexico, Sofia began her career in film development and production and strives to keep a storytelling mentality when bridging the gap between entertainment consumers and the movies or shows they enjoy.
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