Kirsten Zapiec

Co-founder

Emtherical

Kirsten is a seasoned business executive and emotional intelligence expert with over 25 years of experience helping global brands connect deeply with their audiences. She has held executive leadership roles at TNS-Kantar, GfK and Decooda. Kirsten combines her deep understanding of emotional insights with cutting-edge AI technology to help businesses uncover and respond to the emotional needs of their customers. Her strategic vision has helped brands foster authentic relationships, driving engagement and growth.