Lea Ben-Akiva

EVP

AMC Global

Lea Ben-Akiva is passionate about bringing the best research solutions to help clients launch new brands, new products and grow their portfolio. She’s a problem solver that loves a good challenge, and uses creative solutions to address her clients’ complex business questions. With more than 20 years’ of market research industry experience, Lea has worked at a variety of small and large research companies across myriad roles—bringing a deep understanding of what works to her position with AMC Global. Lea loves to travel all over the globe (she’s been to more than 40 countries), and enjoys spending time with her husband, two kids and dog, just outside of Boston.

Sessions

Apr 29

4:45 PM - 5:05 PM EDT

Yellow Stage

CPG/Food & Beverage

Innovation & Product Development

Mixed Methods

Pasta Breaking the Rules: Blended Methods for New Categories

When products don’t fit neatly into existing categories, traditional research approaches can fall short. This session walks through a blended study design that combined qual exploration, quant validation, and real-world, in-context testing to evaluate an alternative pasta concept. The case illustrates how adapting methods to the category itself can uncover the right insights for success.
Key Takeaways:
1. Learn how a 3-phase study blended qual, quant, & live cooking to assess Better For You pasta demand
2. Understand how taste, texture, protein, and carbs shape pasta choice and guide product decisions
3. See how in-person cooking events delivered real-time feedback and deeper insight into product use

Also speaking

Logan Soraci

Director of Innovation, Egglife Foods

Speaker

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