Megan Peitz is the Founder & CEO of Numerious, a quantitative strategy firm known for making advanced analytics consumable and putting the rigor behind the quant. With over 15 years of experience helping brands like Google and Docusign turn research into confident product decisions, she bridges the gap between insight and impact—translating complex methods like conjoint, MaxDiff, and segmentation into strategies that drive growth. A passionate educator and speaker, Megan empowers insights teams to “speak product,” bringing clarity, confidence, and curiosity to every decision they inform.
Learn the research framework Docusign’s market strategy and monetization team uses to answer product’s questions and drive decision-making. By correctly defining the core business question and decision-making criteria upfront, we can help ensure you’re able to answer the critical 'So, what do we actually do with this?' for product teams. Key Takeaways: 1. Learn what leaders are really asking for and how to design research to unlock easy decision making. 2. Design studies that get used and directly support roadmap decisions, pricing strategies, and launche 3. Become a partner to Product that gets consulted before decisions are made.
