Mike Page

CEO

Phebi

Mike Page is co-founder and CEO at Phebi.AI. Phebi's software combines voice tech, behavioral science, and AI to reveal people’s emotions. It is used by agencies and brands in quant, qual, and CX research. Mike has 20+ years of experience in data-centric software and new technologies and products. Before Phebi he was co-founder and MD of Cognicient, a provider of tech and analytics for research data mart creation. His experience includes VP Technology at Blue Ocean Market Intelligence; Director of Operations, Europe at Synovate; Global Account Director at SPSS; and Global Head of Research Technology at Research International. When named to ESOMAR's Insight250 in 2022 and 2023 Mike was recognized as a 'market research, data-driven marketing, and insights pioneer, leader, and innovator.'

Sessions

Apr 29

2:50 PM - 3:10 PM EDT

Yellow Stage

AI in Qual & Quant

Healthcare

Inclusive Insights & Social Impact

Qualitative Research

Voices - Breaking the Silence Around Stigmatized or Overlooked Health Issues Through AI

From Women's Health, to HIV, Rare Diseases, or Cancer, these are conversations that are stigmatized and rarely conducted. In this case study, we reveal new research using voice analysis and AI to enhance human moderation for difficult or stigmatized conversations. This allows us to capture the emotional depth of real patient experiences and detect non-conscious emotional signals in speech, such as tone, pitch, and intensity.
We will share learnings from the process of using voice analytics and AI in parallel and in addition to human moderation on these difficult topics, uncovering if and how AI interviews provide an intimate, authentic, and less intrusive format for expression.
Three key take aways:
1. How to use AI and voice analytics for better listening
2. Integrating AI and voice analytics as part of the process of accessing unconscious and emotional depth
3. Ways to have honest conversations around difficult or stigmatized issues

Also speaking

Soumya Roy

Founding Partner, Integro

Speaker

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