Soumya Roy

Founding Partner

Integro

Soumya Roy is an experienced leader and a founding partner with a demonstrated history of working in insights and strategy. He is skilled in strategic research, advertising research, creative strategy, competitive intelligence, and consumer behavior. He has led and grown several healthcare market research practices over the years and he is a published author who has presented many times, including at the Economist conference and Cannes Health. Winner of EphMRA and Academy of Management best paper awards. Lecturer at New York University and Temple University.

Sessions

Apr 29

2:50 PM - 3:10 PM EDT

Yellow Stage

AI in Qual & Quant

Healthcare

Inclusive Insights & Social Impact

Qualitative Research

Voices - Breaking the Silence Around Stigmatized or Overlooked Health Issues Through AI

From Women's Health, to HIV, Rare Diseases, or Cancer, these are conversations that are stigmatized and rarely conducted. In this case study, we reveal new research using voice analysis and AI to enhance human moderation for difficult or stigmatized conversations. This allows us to capture the emotional depth of real patient experiences and detect non-conscious emotional signals in speech, such as tone, pitch, and intensity.
We will share learnings from the process of using voice analytics and AI in parallel and in addition to human moderation on these difficult topics, uncovering if and how AI interviews provide an intimate, authentic, and less intrusive format for expression.
Three key take aways:
1. How to use AI and voice analytics for better listening
2. Integrating AI and voice analytics as part of the process of accessing unconscious and emotional depth
3. Ways to have honest conversations around difficult or stigmatized issues

Also speaking

Mike Page

CEO, Phebi

Speaker

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