CEO

Orchard

Rashed is the CEO of Orchard Insights, where he spearheads the mission to solve the “say-do gap” that plagues traditional market research methods. With a deep background in strategy consulting, he has spent his career advising Fortune 100 leaders on creating tangible business value through disciplined and data driven decision-making. His expertise spans across a variety of business problems and multiple sectors, but with a consistent focus on leveraging granular fact-based data and analytics to reveal true customer needs and drivers of financial value. At Orchard Insights, Rashed’s vision is to use behavioral data to transform research data into a more accurate predictor of in-market success. His goal is to empower innovators and marketers to make business decisions with increased confidence at speed and scale.