President and Chief Brand Officer

Culture+ Group

He is the Founder/CEO and Chief Creative & Innovation Officer at The Ideatelier (www.theideatelier.com), a nimble cultural transformation and innovation studio working with challenger brands of all sizes to understand, embrace, and harness the inspiring and unapologetic power of culture to shape business, innovation and creativity, inside and out. Before launching his firm, Roberto worked as the SVP and Chief Creative Officer at The Doneger Group, the leading global lifestyle forecasting and product development firm for the fashion and lifestyle industries. There he collaborated with some of the lifestyle industry’s biggest brands in retail, fashion, home, wellbeing, culinary and beauty, to unlock creative and business value through product development, branding and marketing, and commercial strategies. Before Doneger Roberto served in senior creative and strategic roles in multiple innovation and advertising agencies in the WPP and IPG communications holding companies, as well as CEO of The Vox Collective, an agency he co-founded delivering breakthrough, award-winning creative work for leading clients in retail, luxury, consumer goods, and tech.