Sam Pisani

Managing Partner

The Logit Group

Sam Pisani is Managing Partner at The Logit Group, where he challenges how research is traditionally designed, sold, and delivered. With deep experience across quantitative, qualitative, and mixed-mode methodologies, Sam works with organizations to cut through bloated processes and focus on what actually drives decisions. He’s known for pushing teams to move faster, simplify complexity, and treat data quality and execution as strategic advantages, not afterthoughts. A frequent industry speaker, Sam brings a direct, no-nonsense perspective on what needs to change if research is going to keep up with modern decision-making.