Sam Pisani is Managing Partner at The Logit Group, where he challenges how research is traditionally designed, sold, and delivered. With deep experience across quantitative, qualitative, and mixed-mode methodologies, Sam works with organizations to cut through bloated processes and focus on what actually drives decisions. He’s known for pushing teams to move faster, simplify complexity, and treat data quality and execution as strategic advantages, not afterthoughts. A frequent industry speaker, Sam brings a direct, no-nonsense perspective on what needs to change if research is going to keep up with modern decision-making.
Sessions
Apr 29
9:40 AM - 10:00 AM EDT
Blue Stage
AI & Research Workflows
Research Technology (ResTech)
Breakthrough or Breakdown: What the Next Generation of Research Actually Looks Like
AI is reshaping research, but not every change is an improvement. Some approaches are creating real breakthroughs in speed, quality, and scale. Others are creating noise, complexity, and questionable data. Our session explores what the next generation of research actually looks like through practical case studies showing where AI, automation, and smarter workflows are delivering meaningful impact. Key Takeaways: 1. What modern research workflows actually look like in practice 2. Where AI is driving breakthroughs versus creating noise 3. Real examples of faster, smarter, and higher-quality research
Also speaking
Steve Male
Executive Vice President of Innovation & Strategic Partnerships, The Logit Group
