Executive Vice President of Innovation & Strategic Partnerships
The Logit Group
Steve Male is EVP of Innovation & Strategic Partnerships at The Logit Group and founder of Zamplia, a real-time insights platform built to modernize how research gets done. He leads the development of AI-driven tools like Calibr8 and QuestionIQ, focused on data quality, respondent behavior, and smarter survey design. Steve’s work sits at the intersection of methodology, technology, and automation, challenging legacy research models and replacing them with faster, more adaptive systems. A frequent industry speaker and author of AI Empowered, Steve is known for turning complex ideas into practical innovation teams can actually use.
Sessions
Apr 29
9:40 AM - 10:00 AM EDT
Blue Stage
AI & Research Workflows
Research Technology (ResTech)
Breakthrough or Breakdown: What the Next Generation of Research Actually Looks Like
AI is reshaping research, but not every change is an improvement. Some approaches are creating real breakthroughs in speed, quality, and scale. Others are creating noise, complexity, and questionable data. Our session explores what the next generation of research actually looks like through practical case studies showing where AI, automation, and smarter workflows are delivering meaningful impact. Key Takeaways: 1. What modern research workflows actually look like in practice 2. Where AI is driving breakthroughs versus creating noise 3. Real examples of faster, smarter, and higher-quality research
