Sima Vasa

Advisor, Paradigm Sample and CEO, Infinity Squared

Paradigm Sample

Sima Vasa is a recognized leader and innovator in the insights and analytics industry. As CEO of Infinity Squared, she helps organizations navigate disruption and growth through strategic advisory and innovation in data and insights. In addition, Sima is a Managing Director at Oberon Securities to execute investment banking mandates. She is a Cofounder/Advisor to Paradigm Sample, supporting initiatives that elevate data quality standards and foster collaboration across the global research ecosystem. Sima is the host of the award-winning Data Gurus Podcast, where she brings together the brightest minds in insights, analytics, and business transformation. Sima currently services as the Co-chair of Insights Association CEO Summit brand. In addition, she is Managing Partner of Restecher which manages the landscape of the data/insights ecosystem Sima is also a former Advisory Board Member for Women in Research (WIRe), former member of Chief, and YPO. Sima is a 2025 Insights Association Laureate, recognized her exemplary leadership and lasting contributions to the insights and analytics profession.