Sima Vasa

Advisor, Paradigm Sample and CEO, Infinity Squared

Paradigm Sample

Sima Vasa is a recognized leader and innovator in the insights and analytics industry. As CEO of Infinity Squared, she helps organizations navigate disruption and growth through strategic advisory and innovation in data and insights. In addition, Sima is a Managing Director at Oberon Securities to execute investment banking mandates. She is a Cofounder/Advisor to Paradigm Sample, supporting initiatives that elevate data quality standards and foster collaboration across the global research ecosystem. Sima is the host of the award-winning Data Gurus Podcast, where she brings together the brightest minds in insights, analytics, and business transformation. Sima currently services as the Co-chair of Insights Association CEO Summit brand. In addition, she is Managing Partner of Restecher which manages the landscape of the data/insights ecosystem Sima is also a former Advisory Board Member for Women in Research (WIRe), former member of Chief, and YPO. Sima is a 2025 Insights Association Laureate, recognized her exemplary leadership and lasting contributions to the insights and analytics profession.

Sessions

Apr 29

12:20 PM - 12:40 PM EDT

Yellow Stage

AI & Research Workflows

Qualitative Research

Tech & Software Companies

Role of Brand and Consumer Choice

Interbrand and Paradigm measured the role of brand and its impact on consumer preference. Our 2025 global study shows overall brand influence is declining, yet some categories are defying the trend. Greg Silverman and Sima Vasa share key findings and how marketers can apply these insights to drive growth and future-proof strategy.
Key Takeaways:
1. Framework clarity: Understand key shifts in brand role dynamics and how they shape brand strategy.
2. Quality-first approach: Explore Paradigm’s data quality protocols to enhance trust in research.
3. Actionable insights: Translate brand insights into tangible actions that drive value and buy-in.

Also speaking

Greg Silverman

Global Director, Brand Economics, Analytics, and Research, Interbrand

Speaker