Sravanthi is the CEO & cofounder of The Insights Company — which helps more brands get answers from real customers, in hours, not weeks. Persona by The Insights Company offers built-in fraud detection, can be fully branded and customized, and can be embedded in digital products. Sravanthi was previously Head of Rider Product at Lyft, where she was responsible for several major 0-1 consumer launches that leveraged customer research and where she was named Best Product Leader, Large Company on VentureBeat's Product50 list. Sravanthi is a Google Material Design Award winner and is named on five patent applications. Outside of product and insights, Sravanthi has sung at Carnegie Hall and Radio City Music Hall.
Sessions
Apr 29
2:00 PM - 2:20 PM EDT
Yellow Stage
AI in Qual & Quant
Qualitative Research
From Claude to AI Interviews: AI in Research, Tested
You've heard a lot about AI in research. In this fireside chat, Sravanthi Kadali (The Insights Company) and Sharon Xiang (GlossGenius) get specific and honest about what's working, what's not — and where they keep AI out for now. They'll cover a Claude Skill that instantly answers VOC questions; how to ease customers into AI interviews and when to hold back; and how to approach synthetic research. Key Takeaways: 1. How to ease users into AI interviews with options — and where to hold back 2. Using Claude Skills to pull the right Voice of Customer insights — instantly 3. A practical, honest framework for where AI fits in your research workflow and where it doesn't
