Zoe Dowling

Director of Global CX Insights

Microsoft

Zoe Dowling is Director of Global Customer Experience Insights at Microsoft, where she leads a team that synthesizes signals across data, analytics, and customer intelligence into insight that informs action. She built the function from the ground up with a firm conviction: that the most powerful capability in any insight team is not the tools it uses, but its ability to ask the right questions of the right data. With twenty years across insights, strategy, and CX leadership, including senior roles at Forsta and Kantar, she brings research rigor, systems thinking, and storytelling to help leaders act with clarity on what customers actually need. She holds a Ph.D. in Sociology from the University of Surrey, England.

Sessions

Apr 30

1:35 PM - 2:00 PM EDT

Yellow Stage

Leadership & Talent

Tech & Software Companies

What Clients Want

Back, by popular demand! This panel of clients is an unfiltered conversation about what it takes to build partnerships that last. Expect candid views on client challenges, trust, and what you can do differently to show up as genuine strategic partners, not just another outreach in the inbox.

This session will leave you with practical, honest takeaways straight from the people whose opinion matters most.

Key Takeaways:

1. Hear directly from end-clients on how they find and start relationships with a new partner.

2. Understand client challenges and how you can support them.

3. Leave with strategies to stand out from the competition.

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