Eva Deneken

Commercial Director

DEIMAN

With more than 33 years of experience in general management, marketing, sales, innovation, and business strategy, Eva has built her career at global leading consumer goods companies, including The Coca-Cola Company, Diageo, and Cadbury Schweppes. She currently leads the commercial operations of DEIMAN across the Americas. Eva believes that a growth mindset, collaborative teamwork, and data-driven decision-making are essential drivers of success. She prioritizes building long-lasting, trust-based relationships with customers, suppliers, and industry associations. Internally, she fosters strong cross-functional partnerships across Finance, SOIP, Procurement, IT, Logistics, and Human Resources.

Sessions

Oct 27

4:05 PM - 4:25 PM PDT

Red Stage

ROI & Value of Insights

B2B & Enterprise Research

Customer Segmentation

From Instinct to 2x Growth: A Consumer-Led Transformation

No insights team, no tracking data, no big budget. One year later: insights sat at the board table, reshaping portfolio, value-based pricing and channel strategy—and the company doubled its growth rate. Hear the client and consultant tell how one fieldwork powered U&A, segmentation, volumetrics and conjoint, and how three winning decisions cascaded through every level of the organization.

Key Takeaways:

1. Run U&A, segmentation, volumetrics and pricing conjoint on one fieldwork, and one budget

2. Turn consumer knowledge into portfolio, value-based pricing and channel growth drivers

3. How insights co-built across every level of the company rose to shape decisions in the boardroom

Also speaking

Renata Soares

CEO, Prior Wise Strategic Consulting Partners

Speaker

Raymundo Gonzalez

General Manager Mexico, Prior Wise Strategic Consulting Partners

Speaker