Renata Soares

Founder & CEO

Prior Wise

Over two decades, I’ve had the privilege of transforming some of the world’s most iconic brands through strategy, advanced analytics, and revenue growth management — driving impact across Latin America, North America, and beyond. As a Global Strategy & Analytics Leader, I’ve partnered directly with C-Suite leaders to design and execute large-scale transformations. From pioneering Revenue Growth Management (RGM) protocols adopted globally to building integrated marketing science functions recognized as best-in-class, my focus has always been on turning data into actionable, profitable growth. Today, as Founder & CEO of Prior Wise, I continue to partner with organizations to design revenue growth strategies, optimize pricing and portfolio architectures, and build analytics capabilities that unlock sustainable business transformation worldwide.