Raymundo Gonzalez

General Manager Mexico

Prior Wise Strategic Consulting Partners

Raymundo González is a commercial leader specialized in Revenue Growth Management (RGM), pricing strategy, promotion optimization, and consumer segmentation. With 20+ years across global FMCG/CPG and consulting, including leadership roles within the Coca-Cola System and Grupo Modelo (AB InBev). Today at Prior Wise Strategic Consulting Partners, he leads end-to-end RGM transformations: from deep consumer understanding and full commercial diagnostics to multi-year roadmaps that reshape strategy, processes, KPIs, and organization while evolving companies' core commercial capabilities.