Raymundo Gonzalez

General Manager Mexico

Prior Wise Strategic Consulting Partners

Raymundo González is a commercial leader specialized in Revenue Growth Management (RGM), pricing strategy, promotion optimization, and consumer segmentation. With 20+ years across global FMCG/CPG and consulting, including leadership roles within the Coca-Cola System and Grupo Modelo (AB InBev). Today at Prior Wise Strategic Consulting Partners, he leads end-to-end RGM transformations: from deep consumer understanding and full commercial diagnostics to multi-year roadmaps that reshape strategy, processes, KPIs, and organization while evolving companies' core commercial capabilities.

Sessions

Oct 27

4:05 PM - 4:25 PM PDT

Red Stage

ROI & Value of Insights

B2B & Enterprise Research

Customer Segmentation

From Instinct to 2x Growth: A Consumer-Led Transformation

No insights team, no tracking data, no big budget. One year later: insights sat at the board table, reshaping portfolio, value-based pricing and channel strategy—and the company doubled its growth rate. Hear the client and consultant tell how one fieldwork powered U&A, segmentation, volumetrics and conjoint, and how three winning decisions cascaded through every level of the organization.

Key Takeaways:

1. Run U&A, segmentation, volumetrics and pricing conjoint on one fieldwork, and one budget

2. Turn consumer knowledge into portfolio, value-based pricing and channel growth drivers

3. How insights co-built across every level of the company rose to shape decisions in the boardroom

Also speaking

Renata Soares

CEO, Prior Wise Strategic Consulting Partners

Speaker

Eva Deneken

Commercial Director, DEIMAN

Speaker

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