Stop Waiting for Your Research to Be Found and Start Sharing Insight Stories

Here’s the uncomfortable truth: insights don’t fail because they’re wrong. They fail because they’re invisible. Decks get emailed. PDFs sit in shared drives. Client-side teams are left to “socialize the findings” across the business. Meanwhile, decisions get made without the benefit of the work insight teams have already done.

If your research still relies on people to go and find it, you’re leaving money on the table, time and time again.

It’s time to flip the model from passive knowledge management to proactive insight activation.

The Bottleneck That Still Slows Everything Down

Despite all the innovation happening in our industry, the workflow hasn’t changed much in years. Agencies deliver work. Client-side insight teams digest it. Then they try to push it into marketing, product, sales and leadership. It’s that last step where momentum usually comes to a halt.

Self-serve knowledge management platforms have helped widen the bottleneck, but usage is uneven. Stakeholders are busy. They don’t always know what to look for, or whether anything has changed since the last report. “Self-serve” assumes time, curiosity and context. Most decision-makers have none of those in surplus.

So, even with a self-service tool, we face the same problems of insight delivery: insights are reaching the wrong people in the wrong format at the wrong time.

The Breakthrough: AI-Powered Insight Activation

Enlyta changes the game by making insight delivery proactive, not passive. With AI-powered storytelling tools, Enlyta helps insight teams scale communication and get digestible insights into decision-makers’ hands faster. As one Global Head of Insights put it:

“The discipline of writing stories forces you to really think about the 'so what', and to synthesize data and findings. And they look so professional, it gives us real credibility and authority. We are so lucky to have the means to get our voice out now to so many people. No other department can do that.”

Insight Stories are designed to cut through the noise, combining visuals, commentary, and interactivity in a format that’s easy to consume and easy to share. And because you can track engagement, you’ll know exactly who’s reading your work, what’s resonating, and where to follow up.

In our own data, we see that stories published on Enlyta get 5x the reach of a report uploaded to the file library. So, clients love them and they’re effective.

AI Story Drafting: Eliminating Blank Page Syndrome

Storytelling has always been the hardest part of insight delivery. It’s time-consuming, mentally taxing, and often the first thing to slip when deadlines loom. When teams do find the time to write a story, the biggest barrier they face is getting started – writer’s block.

Enlyta’s new AI Story Drafting removes this creative blocker. Instead of beginning with nothing, teams begin with a structured, well-written draft created in minutes directly from their report. No prompt-writing required. Simply upload a report or choose one from the library, then click, choose, and refine.

How It Works

1) Select your report

Whether it’s a 20-slide deck or a 100-page study, Enlyta processes text, visuals, and charts in seconds.

2) Automatic analysis

The AI identifies key insights, trends, and supporting evidence – so you don’t have to dig through every page. You can also add your own key points to form part of the draft.

3) Draft creation

Enlyta generates a coherent story or summary within its secure platform, complete with introduction, context, and actionable recommendations.

4) Review and refine

You stay in control. Edit and approve every line directly in the workflow before sharing with stakeholders.

Turn Complex Reports into Compelling Narratives in Minutes, Not Hours

For years, insight teams have faced the same bottleneck: too many good insights, not enough time to communicate them effectively. Turning insights into digestible and memorable stories is hard. It takes time, mental energy, and multiple tools. Enlyta removes that friction by turning storytelling from daunting tasks into natural, efficient parts of the workflow.

The power of a good story is in its relevance, which is why we’ve designed AI Story Drafts to handle complex market research reports. The outputs can be tailored to a client-specific tone of voice, specific business language (acronyms) and is aware of broader strategic goals.

Not only does this allow insight teams to scale the reach of their insights, but it also frees them up to spend more time on strategic thinking.

Even More Powerful with Brand Tracking Data

Enlyta’s knowledge management features are designed to make any research easier to share and act on. But if you’re running brand tracking, the value multiplies. With Enlyta’s templated brand health dashboards, busy brand and marketing teams – from analysts to CMOs – can easily get the data they need when they need it.

They see trends and competitive comparisons, learn about key audiences in a few clicks, and avoid rabbit holes with features like statistical significance testing, automatic brand rankings, and low base-size suppression. For deeper analysis, users can create and save charts that automatically update whenever new data is available and export them into editable PowerPoint presentations in branded, company templates.

Combined with AI-powered summaries and stories, this turns static trackers into dynamic, always-on narratives that stakeholders can explore themselves – supported by proactive updates from your insight team.

AI That Connects the Dots

We’re on the brink of another big leap for insight activation. Soon, Enlyta AI will automatically summarize what’s changed in your brand tracking data and draft stories that spotlight the most relevant shifts.

We’re also introducing multi-document summarization, so insight teams to instantly surface common themes across multiple reports. From there, you’ll be able to turn these summaries into Insight Stories, making it easier than ever to connect dots, spot patterns, and deliver strategic narratives at scale.

These capabilities are coming very soon, and we’re already preparing demos for early adopters.

Stop Waiting. Start Activating.

If your research is still waiting to be found, it won’t be. Make it impossible to miss, and too valuable to ignore.

Book a demo today and see how Enlyta turns your reports into compelling stories that influence decisions.