Seeing the Forest and the Trees: The Nuanced Distinctions Between User Research and Consumer Insights with Nikki Lavoie

by Karen Lynch

Head of Content

Are user research and consumer insights two sides of the same coin? In this week’s episode, Nikki Lavoie joins us to explore the nuanced differences between user research and consumer…

Listen to the episode

Are user research and consumer insights two sides of the same coin?

In this week’s episode, Nikki Lavoie joins us to explore the nuanced differences between user research and consumer insights. Leveraging Lavoie’s extensive experience, the conversation delves into the distinct realm of user research, spotlighting its crucial role in unraveling the complexities of user experiences for various products and services. Lavoie eloquently underscores the indispensable need for technical finesse, adaptability, and persuasive communication skills in thriving within this sphere. Amidst challenges like budget limitations and the emergence of artificial intelligence, Nikki envisions a rekindled industry focus on prioritizing user experience.

You can reach out to Nikki on LinkedIn.

Many thanks to Nikki for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, James Carlisle.

Listen and watch on your favorite platform

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers
Building Insights & Trust at SimpliSafe with Bethan Blakeley
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How a DIY Spirit Took Michelle Finzel from Small Business to DAP Global
Karen Lynch

Karen Lynch

Head of Content at Greenbook

From Community to Clarity: ConvoTrack’s Approach to Insights

Artificial Intelligence and Machine Learning

From Community to Clarity: ConvoTrack’s Approach to Insights

Karen Lynch

Karen Lynch

Head of Content at Greenbook

B2B Research Reinvented: Matt Powell Talks Trust and Tech

Business-to-Business (B2B) Market Research

B2B Research Reinvented: Matt Powell Talks Trust and Tech

Karen Lynch

Karen Lynch

Head of Content at Greenbook

What Makes IKEA’s Insights Team a Strategic Powerhouse?
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Megan Ruxton on Mixed Methods in Market Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Cultural Relevance in Branding with Kira Greenberg
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How JDE Peet’s Uses AI to Transform Market Research – with Sarah Snudden
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Building Insights & Trust at SimpliSafe with Bethan Blakeley
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How a DIY Spirit Took Michelle Finzel from Small Business to DAP Global
Karen Lynch

Karen Lynch

Head of Content at Greenbook

From Community to Clarity: ConvoTrack’s Approach to Insights

Artificial Intelligence and Machine Learning

From Community to Clarity: ConvoTrack’s Approach to Insights

Karen Lynch

Karen Lynch

Head of Content at Greenbook

B2B Research Reinvented: Matt Powell Talks Trust and Tech

Business-to-Business (B2B) Market Research

B2B Research Reinvented: Matt Powell Talks Trust and Tech

Karen Lynch

Karen Lynch

Head of Content at Greenbook

What Makes IKEA’s Insights Team a Strategic Powerhouse?
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Megan Ruxton on Mixed Methods in Market Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Cultural Relevance in Branding with Kira Greenberg
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How JDE Peet’s Uses AI to Transform Market Research – with Sarah Snudden
Karen Lynch

Karen Lynch

Head of Content at Greenbook