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June 17, 2025
Expanding patient journey research to include personal networks reveals hidden support systems and unmet needs in care.
We have long known that patients who have good support tend to have better outcomes. We’ve typically sourced that support from patients’ families. That is problematic because:
Fortunately, Personal Network Analytics reveals that people have more support available than what families provide. It also shows how to find it. Where? The Family Network is only one of their eight Life Networks. Everyone has seven others, populated by people who can help.
Then, as patients, they also get support from a Healthcare Event Network, so named because, like other Event Networks, it is populated with people who help during the event and then disperse afterward.
Unfortunately, current healthcare systems often fail to encourage patients to seek support beyond their family and fail to help them understand their Healthcare Event Network. This case study serves as an example showing ways to address these weaknesses by enhancing journey research.
This study describes a man who, at age 29, was diagnosed with a rare disease – Primary Sclerosing Cholangitis (PSC) – and told he would eventually require a liver transplant, which he did, three years later. That was 20 years ago.
He has since become an expert on the transplant experience, coaching other patients, educating transplant navigators, and serving as a patient representative on FDA Advisory Committees.
Applying Personal Network Analytics to his experience yielded new insights that can benefit transplant patients and also serve as a model for similar studies to help others facing complex health journeys.
In step one, we identified his Life Network connections at the time of his PSC diagnosis. They numbered 286. That would be typical for someone in his demographic: a single young man who lives in a rented apartment, does not have a pet, and is focused on building a career.
In step two, we identified the impact on his Life Network connections when he became ill due to PSC and, in the coming months, navigated a day-long pre-transplant qualification process, secured insurance coverage, and eventually, the transplant itself.
Color-coded gold are 20 people, all members of his Family Network, who supported him during that time. His principal caregiver was his girlfriend, who later became his wife. His parents and members of his close-knit extended family also pitched in.
Represented by text boxes without color are the 176 Life Network connections he lost during those months: those in his Career Network, Social and Community Network, Spiritual Network, and in the team sports he played.
In step three, he determined which, if any, of the 176 Life Network connections he lost could have been kept if:
Color-coded green are the 170 of those 176 lost connections that, in retrospect, he is certain would have been willing to help, if only he or someone on his behalf had asked. What kind of support?
Information about transplant patient journeys was not readily available on the web at the time of his transplant.
A patient searching the web today would find multiple journey maps. Color-coded gold are the 22 total connection types they would see: 12 providing outpatient care and 10 providing inpatient care.
Our Event Network information architecture, however, reveals that the Transplant Event Network is significantly larger and more complex, with 278 connection types: 109 providing outpatient care and 169 providing inpatient care. Our number is larger for two reasons.
How does an expert patient with two decades of experience react? Quoting him:
He also had insights about caregivers, especially his girlfriend:
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Disclaimer
The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
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Glenna Crooks
June 17, 2025
I am indebted to Dan Bonner that he would so generously share his experience so that we could create this case study.