healthcare industry
From Data to Decisions: How Predictive Analytics Is Revolutionizing Healthcare Outcomes
8 min read
By analyzing medical data in real time, predictive analytics enables earlier diagnosis, lower costs, and better healthcare outcomes.
Andrew Gus
Data Analyst at Cortouch Media
From Sales to Healthcare Insights: Cecil Puvathingal on Trust, Empathy, and Research That Matters
6 min read
Both researcher and ALS patient, Cecil reveals how data quality, trust, and transparency shape real outcomes in today’s healthcare systems.
Rudly Raphael
CEO/Founder at Eyes4Research
Putting Patients at the Center: Konovo CEO Tal Rosenberg on AI, Data, and Healthcare Insights
CEO Tal Rosenberg joins Lenny Murphy to discuss Konovo’s AI-powered healthcare insights, data qualit...
How Wellness Brands Are Winning the Medicine Cabinet
6 min read
The wellness movement is changing how people see health. Learn why pharma must evolve and what it can borrow from wellness brands.
Sam Hope
CEO at Beyond Blue
The Essential Skills of the Market Researcher in Healthcare
4 min read
From Merck to Organon, Lisa Courtade reflects on three decades in healthcare insights and the skills researchers need for the future.
Market Research Institute International (MRII)
Editorial Team at Market Research Institute International (MRII)
The Proxy: The Magic Bullet of Healthcare Market Research
5 min read
Recruiting rare disease patients is hard. Simplified designs, proxy participants, and expert partners help maintain patient stamina and research quali...
April Leonard
Vice President of Operations at L&E Research
Robism #3: “Maternity… Play Chess Not Checkers.”
2 min read
Discover how strategic maternity care boosts lifetime customer value. Insights from Klein & Partners’ 2025 NCIS – Peds Edition reveal what matters.
Rob Klein
Founder & CEO at Klein & Partners
Complex Care Journeys Need a Better Map, Personal Network Analytics Can Help
6 min read
Expanding patient journey research to include personal networks reveals hidden support systems and unmet needs in care.
Glenna Crooks, PhD
CEO at Strategic Health Policy International, Inc.
Can AI Emotion Analytics Enhance Personal Network Analytics?
6 min read
AI Emotion Analytics reveals hidden patient needs by analyzing emotional cues within personal networks—offering deeper insights into rare disease jour...
Glenna Crooks, PhD
CEO at Strategic Health Policy International, Inc.
Striking the AI Balance in Healthcare Research
4 min read
The future of healthcare research is a hybrid approach—combining AI’s power with human insight to deliver deeper, more meaningful understanding and ou...
Dan Wasserman
Chief Operating Officer at KJT
Using AI Videos to Bring Future Pharma Markets to Life
4 min read
AI-powered videos help pharma companies visualize future market scenarios, enhancing HCP discussions for treatments launching in five or more years.
Abigail Stuart
Founding Partner at Day One Strategy
Recruitment Management for Global Healthcare Provider Studies
7 min read
Explore key factors in global healthcare provider recruitment, from online vs. traditional methods to cultural nuances, regulations, and regional chal...
Tatiana Barakshina
Managing Partner at Bazis Americas
Why Healthcare Providers Need to Understand Attachment Styles (Part 1)
5 min read
Discover how attachment styles improve patient-provider communication, enhance health outcomes, and reveal consumer behavior drivers for personalized ...
Jana Rosewarne, PhD
Research Consultant at KJT
Personal Network Analytics Enhances Culturally-Nuanced Market Research
6 min read
Bazis Americas uses Personal Network Analytics to study how bicultural networks influence care-seeking behavior, focusing on mental health care for de...
Glenna Crooks, PhD
CEO at Strategic Health Policy International, Inc.
Is Lady Gaga A Good Influencer For Nurtec?
5 min read
Explore how research shapes influencer marketing, from campaign development to evaluation, ensuring effective brand promotion and audience engagement.
Frank Chipman
Managing Director at Advanced Insights & Marketing
Could Personal Network Analytics Help Create More Effective Influenza Immunization Campaigns?
6 min read
Discover how Personal Network Analytics can improve influenza vaccine messaging by uncovering insights to create more persuasive and effective communi...
Glenna Crooks, PhD
CEO at Strategic Health Policy International, Inc.
Amplifying the Patient Voice: Lessons for Conducting Rare Disease Market Research
4 min read
Deep knowledge of the rare disease landscape amplifies patient voices, supports healthcare providers, and strengthens the overall care ecosystem.
Ellen Gordon, PhD
SVP Client Strategy & Growth at KJT
Elevating the Patient-Provider Conversation: A New Era in Healthcare Insights
4 min read
Explore how patient-provider conversations unlock insights to revolutionize healthcare research, improve commercialization, and enhance patient outcom...
Nicole Garberg
Head of Real World Evidence at KJT
A New Take on Side Effects: The Personal Network Analytics Lens
5 min read
Use Personal Network Analytics to position brands as superior, enabling premium pricing and market access in competitive markets or against generic co...
Glenna Crooks, PhD
CEO at Strategic Health Policy International, Inc.
Insights on Understanding How Post-COVID Consumers View the Concept of Time
5 min read
Post-COVID, patients demand timely healthcare. With 1 in 5 considering switching PCPs over wait times, younger generations are especially losing patie...
Rob Klein
Founder & CEO at Klein & Partners
Introducing Personal Network Analytics
6 min read
Discover a new research tool that helps insights professionals analyze personal networks and understand the influence of connections on behavior and o...
Glenna Crooks, PhD
CEO at Strategic Health Policy International, Inc.
Pharma Insights Leaders Weigh In: The Future of Synthetic Data in Market Research
5 min read
Explore the future of pharma market research with insights from industry leaders on synthetic data and AI. Discover strategies for data-driven decisio...
Reena Sooch
Partner and Head of Digital and AI at Day One Strategy
Navigating Women's Health: Challenges, Progress, and Future Directions
5 min read
Explore the evolving landscape of women's health. Discover insights on underrepresentation in clinical trials and the urgent need for healthcare solut...
Katherine Mendoza
CSPX Global COP Lead at Haleon
Injection Naïve: The New Unicorn?
5 min read
Discover the complexities of recruiting injection-naïve individuals for device usability studies in the US. Explore factors such as diabetes, autoimmu...
April Leonard
Vice President of Operations at L&E Research
Empathy in Action: Dr. Adrienne Boissy on Transforming Healthcare Insights at Qualtrics
9 min read
Discover insights from Dr. Adrienne Boissy, Chief Medical Officer at Qualtrics, as she shares her journey in enhancing patient care and experience in ...
Karen Lynch
Chief Programming Officer at Greenbook
Insights on Generating Brand Love with Gen Z in Healthcare
4 min read
Learn the importance of targeting future customers early. Learn how brands can enhance value while navigating the pressures of immediate revenue in he...
Rob Klein
Founder & CEO at Klein & Partners
When Caring Is Personal: Insights from Rare Disease Caregivers
5 min read
Gain insights into challenges faced by caregivers of rare disease patients. Explore emotional, financial, and personal impacts of this life-changing j...
Wes Michael
President at Rare Patient Voice
Future of Telemedicine
7 min read
Discover the transformative power of telemedicine as new technologies and an aging American population drive the growth of this dynamic industry.
Rudly Raphael
CEO/Founder at Eyes4Research
From Talk to Triumph: 6 Ways AI Transcriptions Are Revolutionizing Medical Research
4 min read
Discover how AI transcription is transforming medical research. Unlock deeper insights into patient experiences and cultivate diverse research partner...
Alex Sunley
Co-founder at SurveyMind
Karen Lynch
Chief Programming Officer at Greenbook
Greenbook Future List Spotlight: Belinda Brown
4 min read
Belinda Brown, Director of Marketing at Gazelle Global, is committed to enhancing epresentation/research in women's health to address the gaps in heal...
Karen Lynch
Chief Programming Officer at Greenbook
Greenbook Future List Spotlight: Catrina Salama
5 min read
Discover how Catrina Salama, Director at BioVid, uses emotion science to enhance healthcare messaging and how her expertise leads to impactful client ...
Karen Lynch
Chief Programming Officer at Greenbook
Unlocking the Future of Market Research in the Healthcare Sector
7 min read
Uncover the secrets to job satisfaction in market research. MRII's Love of Learning study delves into work environments, with a focus on the healthcar...
Market Dynamics Surrounding Medical Tourism in Latin America
4 min read
Delve into the world of medical tourism in Latin America. Uncover the dynamics, trends, challenges, and prospects of this prominent destination.
The Femtech Frontier: Embracing AI for Women's Health in 2024
6 min read
Discover the future of Femtech and AI's role in empowering women's health decisions while navigating the ethical, privacy, and security considerations...
Gilad Barash
Optimizing Patient Coverage: The Power of Predictive Analytics in Healthcare Scheduling
6 min read
Discover the power of predictive analytics in healthcare scheduling, improving staff allocation and reducing wait times. Insights from a case study at...
Rob Press
Content marketing manager at Deputy
AI in Healthcare: Is APAC ready for Medical Services Powered by Artificial Intelligence?
4 min read
Discover the APAC residents' attitude towards healthcare services provided by AI and robots on our website.
Laura Robbie
CEO, APAC at YouGov
The Greenbook Podcast
Rapid Response: White Swan's Data Driven Mission for Better Patient Care with Miranda Mapleton
Karen Lynch
Chief Programming Officer at Greenbook
Orchestration: Automation & IoT Integration on HealthCare
5 min read
Discover how automation and IoT devices are transforming healthcare by providing real-time data for patient care and data-driven decision-making.
José Macaluso
International Partnership and Business Manager at Xacria
The Promise And Risk Of Generative AI in Healthcare
5 min read
A sensational article about ChatGPT diagnosing a rare disease reminds us we need to stay grounded about Generative AI (and AI in General).
Gilad Barash
Senior Data/AI Strategist at Who's Your Data?
Unintended Consequences of Reversing Roe v Wade
20+ min read
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Chief Programming Officer at Greenbook
The Changing Healthcare Landscape: How Will The Pharmaceutical Industry Participate?
20+ min read
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Chief Programming Officer at Greenbook
Closing the Communication Loop: A Fireside Chat with Your Local Epidemiologist
20+ min read
Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Chief Programming Officer at Greenbook
Real World Evidence: Using In-Office Dialogues to Understand Shared Decision-Making
17 min read
Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Chief Programming Officer at Greenbook
Beyond Messages! How to Reach Vaccine Hesitant Parents with the Best Messengers
18 min read
Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Chief Programming Officer at Greenbook
Healthcare Insights in 2023: The Year of Innovative Transformers
4 min read
A confluence of events in the pharma industry is converging to make 2023 a year of profound transformation in drug development and commercialization –...
Daniel S.
CEO and President at Apollo Intelligence, LLC
Care Partners: Hidden in Plain Sight. Implications for Market Research
5 min read
When we talk about patient centricity and patient centered care, we often emphasize the importance of considering the patient perspective, their prior...
Lois Conklin
Senior Qualitative Research at ZS
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
3 Ways Pharma Market Researchers Should Respond to the Consumerization of Healthcare
4 min read
Pharma market researchers must adapt to changing consumer desires.
Jackie Drees
Content Specialist at Phreesia Life Sciences
Healthcare DIY Needs a Partner to Check Its Vital Signs
5 min read
Conducting & designing successful DIY market research in healthcare.
Jenny Klenke
Vice President of Consumer Experience at Simply Strategy