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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Glenna Crooks, PhD
CEO at Strategic Health Policy International, Inc.
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Burden-of-Illness Scales: Helping or Hurting?
Burden-of-illness scales reveal patient impact beyond symptoms, but major flaws hinder diagnosis, treatment guidelines, education, advocacy, and cover...
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Complex Care Journeys Need a Better Map, Personal Network Analytics Can Help
Expanding patient journey research to include personal networks reveals hidden support systems and unmet needs in care.
Can AI Emotion Analytics Enhance Personal Network Analytics?
AI Emotion Analytics reveals hidden patient needs by analyzing emotional cues within personal networks—offering deeper insights into rare disease jour...
Personal Network Analytics Enhances Culturally-Nuanced Market Research
Bazis Americas uses Personal Network Analytics to study how bicultural networks influence care-seeking behavior, focusing on mental health care for de...
Could Personal Network Analytics Help Create More Effective Influenza Immunization Campaigns?
Discover how Personal Network Analytics can improve influenza vaccine messaging by uncovering insights to create more persuasive and effective communi...
A New Take on Side Effects: The Personal Network Analytics Lens
Use Personal Network Analytics to position brands as superior, enabling premium pricing and market access in competitive markets or against generic co...
Introducing Personal Network Analytics
Discover a new research tool that helps insights professionals analyze personal networks and understand the influence of connections on behavior and o...
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