Archive: healthcare research

Burden-of-Illness Scales: Helping or Hurting?
Healthcare Insights Edge

Burden-of-Illness Scales: Helping or Hurting?

Burden-of-illness scales reveal patient impact beyond symptoms, but major flaws hinder diagnosis, treatment guidelines, education, advocacy, and cover...

Glenna Crooks, PhD

Glenna Crooks, PhD

CEO at Strategic Health Policy International, Inc.

Robism #3: “Maternity… Play Chess Not Checkers.”
Healthcare Insights Edge

Robism #3: “Maternity… Play Chess Not Checkers.”

Discover how strategic maternity care boosts lifetime customer value. Insights from Klein & Partners’ 2025 NCIS – Peds Edition reveal what matters.

Rob Klein

Rob Klein

Founder & CEO at Klein & Partners

Megan Ruxton on Mixed Methods in Market Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Complex Care Journeys Need a Better Map, Personal Network Analytics Can Help
Healthcare Insights Edge

Complex Care Journeys Need a Better Map, Personal Network Analytics Can Help

Expanding patient journey research to include personal networks reveals hidden support systems and unmet needs in care.

Glenna Crooks, PhD

Glenna Crooks, PhD

CEO at Strategic Health Policy International, Inc.

Can AI Emotion Analytics Enhance Personal Network Analytics?
Healthcare Insights Edge

Can AI Emotion Analytics Enhance Personal Network Analytics?

AI Emotion Analytics reveals hidden patient needs by analyzing emotional cues within personal networks—offering deeper insights into rare disease jour...

Glenna Crooks, PhD

Glenna Crooks, PhD

CEO at Strategic Health Policy International, Inc.

Striking the AI Balance in Healthcare Research
Healthcare Insights Edge

Striking the AI Balance in Healthcare Research

The future of healthcare research is a hybrid approach—combining AI’s power with human insight to deliver deeper, more meaningful understanding and ou...

Dan Wasserman

Dan Wasserman

Chief Operating Officer at KJT

Using AI Videos to Bring Future Pharma Markets to Life
Healthcare Insights Edge

Using AI Videos to Bring Future Pharma Markets to Life

AI-powered videos help pharma companies visualize future market scenarios, enhancing HCP discussions for treatments launching in five or more years.

Abigail Stuart

Abigail Stuart

Founding Partner at Day One Strategy

Bringing Consumer Centricity to Pharma: Val Pastrana on Innovation, Insights, and the Future of Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Recruitment Management for Global Healthcare Provider Studies
Healthcare Insights Edge

Recruitment Management for Global Healthcare Provider Studies

Explore key factors in global healthcare provider recruitment, from online vs. traditional methods to cultural nuances, regulations, and regional chal...

Tatiana Barakshina

Tatiana Barakshina

Managing Partner at Bazis Americas

Why Healthcare Providers Need to Understand Attachment Styles (Part 2)
Healthcare Insights Edge

Why Healthcare Providers Need to Understand Attachment Styles (Part 2)

Discover how attachment styles improve patient-provider communication, health outcomes, and market research by revealing consumer behavior drivers.

Jana Rosewarne, PhD

Jana Rosewarne, PhD

Research Consultant at KJT

Why Healthcare Providers Need to Understand Attachment Styles (Part 1)
Healthcare Insights Edge

Why Healthcare Providers Need to Understand Attachment Styles (Part 1)

Discover how attachment styles improve patient-provider communication, enhance health outcomes, and reveal consumer behavior drivers for personalized ...

Jana Rosewarne, PhD

Jana Rosewarne, PhD

Research Consultant at KJT

Personal Network Analytics Enhances Culturally-Nuanced Market Research
Healthcare Insights Edge

Personal Network Analytics Enhances Culturally-Nuanced Market Research

Bazis Americas uses Personal Network Analytics to study how bicultural networks influence care-seeking behavior, focusing on mental health care for de...

Glenna Crooks, PhD

Glenna Crooks, PhD

CEO at Strategic Health Policy International, Inc.

Could Personal Network Analytics Help Create More Effective Influenza Immunization Campaigns?
Healthcare Insights Edge

Could Personal Network Analytics Help Create More Effective Influenza Immunization Campaigns?

Discover how Personal Network Analytics can improve influenza vaccine messaging by uncovering insights to create more persuasive and effective communi...

Glenna Crooks, PhD

Glenna Crooks, PhD

CEO at Strategic Health Policy International, Inc.

Amplifying the Patient Voice: Lessons for Conducting Rare Disease Market Research
Healthcare Insights Edge

Amplifying the Patient Voice: Lessons for Conducting Rare Disease Market Research

Deep knowledge of the rare disease landscape amplifies patient voices, supports healthcare providers, and strengthens the overall care ecosystem.

Ellen Gordon, PhD

Ellen Gordon, PhD

SVP Client Strategy & Growth at KJT

Elevating the Patient-Provider Conversation: A New Era in Healthcare Insights
Healthcare Insights Edge

Elevating the Patient-Provider Conversation: A New Era in Healthcare Insights

Explore how patient-provider conversations unlock insights to revolutionize healthcare research, improve commercialization, and enhance patient outcom...

Nicole Garberg

Nicole Garberg

Head of Real World Evidence at KJT

A New Take on Side Effects: The Personal Network Analytics Lens
Healthcare Insights Edge

A New Take on Side Effects: The Personal Network Analytics Lens

Use Personal Network Analytics to position brands as superior, enabling premium pricing and market access in competitive markets or against generic co...

Glenna Crooks, PhD

Glenna Crooks, PhD

CEO at Strategic Health Policy International, Inc.

Insights on Understanding How Post-COVID Consumers View the Concept of Time
Healthcare Insights Edge

Insights on Understanding How Post-COVID Consumers View the Concept of Time

Post-COVID, patients demand timely healthcare. With 1 in 5 considering switching PCPs over wait times, younger generations are especially losing patie...

Rob Klein

Rob Klein

Founder & CEO at Klein & Partners

Introducing Personal Network Analytics
Healthcare Insights Edge

Introducing Personal Network Analytics

Discover a new research tool that helps insights professionals analyze personal networks and understand the influence of connections on behavior and o...

Glenna Crooks, PhD

Glenna Crooks, PhD

CEO at Strategic Health Policy International, Inc.

AI: The Next Opinion Leader in Health Communication
Healthcare Insights Edge

AI: The Next Opinion Leader in Health Communication

Discover how Generative AI combats health misinformation by providing accurate info through social listening and chatbots, with ethical use key to its...

Gilad  Barash

Gilad Barash

Senior Data/AI Strategist at Who's Your Data?

Pharma Insights Leaders Weigh In: The Future of Synthetic Data in Market Research
Healthcare Insights Edge

Pharma Insights Leaders Weigh In: The Future of Synthetic Data in Market Research

Explore the future of pharma market research with insights from industry leaders on synthetic data and AI. Discover strategies for data-driven decisio...

Reena Sooch

Reena Sooch

Partner and Head of Digital and AI at Day One Strategy

Navigating Women's Health: Challenges, Progress, and Future Directions
Focus on APAC

Navigating Women's Health: Challenges, Progress, and Future Directions

Explore the evolving landscape of women's health. Discover insights on underrepresentation in clinical trials and the urgent need for healthcare solut...

Katherine Mendoza

Katherine Mendoza

CSPX Global COP Lead at Haleon

Insights on Generating Brand Love with Gen Z in Healthcare
Healthcare Insights Edge

Insights on Generating Brand Love with Gen Z in Healthcare

Learn the importance of targeting future customers early. Learn how brands can enhance value while navigating the pressures of immediate revenue in he...

Rob Klein

Rob Klein

Founder & CEO at Klein & Partners

When Caring Is Personal: Insights from Rare Disease Caregivers
Healthcare Insights Edge

When Caring Is Personal: Insights from Rare Disease Caregivers

Gain insights into challenges faced by caregivers of rare disease patients. Explore emotional, financial, and personal impacts of this life-changing j...

Wes Michael

Wes Michael

President at Rare Patient Voice

Injection Naïve: The New Unicorn?
Healthcare Insights Edge

Injection Naïve: The New Unicorn?

Discover the complexities of recruiting injection-naïve individuals for device usability studies in the US. Explore factors such as diabetes, autoimmu...

April Leonard

April Leonard

Director of L&E Health at L&E Research

Empathy in Action: Dr. Adrienne Boissy on Transforming Healthcare Insights at Qualtrics
Healthcare Insights Edge

Empathy in Action: Dr. Adrienne Boissy on Transforming Healthcare Insights at Qualtrics

Discover insights from Dr. Adrienne Boissy, Chief Medical Officer at Qualtrics, as she shares her journey in enhancing patient care and experience in ...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Greenbook Future List Spotlight: Karuna Banerjee
Future List Honorees

Greenbook Future List Spotlight: Karuna Banerjee

Explore Karuna Banerjee's blend of behavioral science & pharmaceutical research. Discover her recognition for storytelling & educational prowess in he...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Future of Telemedicine
Executive Insights

Future of Telemedicine

Discover the transformative power of telemedicine as new technologies and an aging American population drive the growth of this dynamic industry.

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

From Talk to Triumph: 6 Ways AI Transcriptions Are Revolutionizing Medical Research
Healthcare, Medical, and Pharma Market Research

From Talk to Triumph: 6 Ways AI Transcriptions Are Revolutionizing Medical Research

Discover how AI transcription is transforming medical research. Unlock deeper insights into patient experiences and cultivate diverse research partner...

Alex Sunley

Alex Sunley

Co-founder at SurveyMind

Science, Surveys, and Stories: Maria Muccioli on Revolutionizing Patient Care
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Greenbook Future List Spotlight: Catrina Salama
Future List Honorees

Greenbook Future List Spotlight: Catrina Salama

Discover how Catrina Salama, Director at BioVid, uses emotion science to enhance healthcare messaging and how her expertise leads to impactful client ...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Unlocking the Future of Market Research in the Healthcare Sector
Healthcare Insights Edge

Unlocking the Future of Market Research in the Healthcare Sector

Uncover the secrets to job satisfaction in market research. MRII's Love of Learning study delves into work environments, with a focus on the healthcar...

CS

Charlotte Sibley

President at Sibley Associates

Market Dynamics Surrounding Medical Tourism in Latin America
Focus on LATAM

Market Dynamics Surrounding Medical Tourism in Latin America

Delve into the world of medical tourism in Latin America. Uncover the dynamics, trends, challenges, and prospects of this prominent destination.

MM

Matilde Mejia

Jr. Project Manager at 10K Humans

IIEX APAC 2024 Speaker Interview with Katherine Mendoza
Focus on APAC

IIEX APAC 2024 Speaker Interview with Katherine Mendoza

Explore Katherine Mendoza's vision of tailored consumer healthcare products through digital tools and AI integration.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

The Femtech Frontier: Embracing AI for Women's Health in 2024
Healthcare Insights Edge

The Femtech Frontier: Embracing AI for Women's Health in 2024

Discover the future of Femtech and AI's role in empowering women's health decisions while navigating the ethical, privacy, and security considerations...

Gilad Barash

Gilad Barash

Optimizing Patient Coverage: The Power of Predictive Analytics in Healthcare Scheduling
Healthcare Insights Edge

Optimizing Patient Coverage: The Power of Predictive Analytics in Healthcare Scheduling

Discover the power of predictive analytics in healthcare scheduling, improving staff allocation and reducing wait times. Insights from a case study at...

Rob Press

Rob Press

Content marketing manager at Deputy

AI in Healthcare: Is APAC ready for Medical Services Powered by Artificial Intelligence?
Healthcare, Medical, and Pharma Market Research

AI in Healthcare: Is APAC ready for Medical Services Powered by Artificial Intelligence?

Discover the APAC residents' attitude towards healthcare services provided by AI and robots on our website.

Laura Robbie

Laura Robbie

CEO, APAC at YouGov

Rapid Response: White Swan's Data Driven Mission for Better Patient Care with Miranda Mapleton
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Orchestration: Automation & IoT Integration on HealthCare
Healthcare, Medical, and Pharma Market Research

Orchestration: Automation & IoT Integration on HealthCare

Discover how automation and IoT devices are transforming healthcare by providing real-time data for patient care and data-driven decision-making.

José Macaluso

José Macaluso

International Partnership and Business Manager at Xacria

Driving Digital Health Forward: The Crucial Role of Market Research in UX and Adoption
User Experience (UX) Research

Driving Digital Health Forward: The Crucial Role of Market Research in UX and Adoption

Discover the significance of user experience (UX) in overcoming these challenges and the crucial role of market research in enhancing the user experie...

Jae Hauser

Jae Hauser

Associate Vice President, Research & Insights at Fuel Cycle

Prescribing Change: Diversity's Impact on Healthcare & Research with Dan Fitzgerald
Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Promise And Risk Of Generative AI in Healthcare
The Prompt

The Promise And Risk Of Generative AI in Healthcare

A sensational article about ChatGPT diagnosing a rare disease reminds us we need to stay grounded about Generative AI (and AI in General).

Gilad  Barash

Gilad Barash

Senior Data/AI Strategist at Who's Your Data?

Unintended Consequences of Reversing Roe v Wade
Insights Industry News

Unintended Consequences of Reversing Roe v Wade

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Insight Science: The Future of Insights in 3 Chapters
Insights Industry News

Insight Science: The Future of Insights in 3 Chapters

Discover new ways to unlocking different forms of insight with chief data officer, Sarah DaVanzo, and see how organizations can better develop their s...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Changing Healthcare Landscape: How Will The Pharmaceutical Industry Participate?
Insights Industry News

The Changing Healthcare Landscape: How Will The Pharmaceutical Industry Participate?

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Impact of Technology on Mental Healthcare
Insights Industry News

The Impact of Technology on Mental Healthcare

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Social Challenges Facing Pharma Research

The Social Challenges Facing Pharma Research

Social media has become an established source of insight for people across the world. This is particularly true in the US where nearly 60 million peop...

Amanda Kealey

Amanda Kealey

Partner at Hall & Partners

Closing the Communication Loop: A Fireside Chat with Your Local Epidemiologist
Insights Industry News

Closing the Communication Loop: A Fireside Chat with Your Local Epidemiologist

Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Healthcare Insights in 2023: The Year of Innovative Transformers

Healthcare Insights in 2023: The Year of Innovative Transformers

A confluence of events in the pharma industry is converging to make 2023 a year of profound transformation in drug development and commercialization –...

Daniel S.

Daniel S.

CEO and President at Apollo Intelligence, LLC

Care Partners: Hidden in Plain Sight. Implications for Market Research

Care Partners: Hidden in Plain Sight. Implications for Market Research

When we talk about patient centricity and patient centered care, we often emphasize the importance of considering the patient perspective, their prior...

Lois Conklin

Lois Conklin

Senior Qualitative Research at ZS

Uncovering Human Truths in Healthcare Research

Healthcare, Medical, and Pharma Market Research

Uncovering Human Truths in Healthcare Research

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook