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October 7, 2012
From working on the client-side there are some practices that can help the different parties work together more collaboratively.
By Neal Cole
I’ve recently read a number of posts about the quality of market research. Some of these posts have criticised poor practices of research suppliers and others point to the frailties client side-researchers. Some valid points have been made, but there is a danger that we are missing the bigger picture here.
There are many challenges on both the client-side and the supplier-side to completing a successful research project. However, from working on the client-side there are some practices that can help the different parties work together more collaboratively.
“Of course, organograms, Gantt charts and 6-sigma processes all make us feel more secure. But this security is based on just the same illusory roots as our own individual volition and sense of self.” Mark Earls, Herd.
There are also a number of ways that client-side researchers can encourage a more collaborative approach and improve the chances of valuable insights being identified from a study.
Many thanks for reading my post. I hope it gave you some food for thought.
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