clients
Interview with Dan Womack
16 min read
A discussion on career changes and the future of market research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Avoiding the “Pivot” and Other Project Manager Secrets Revealed
5 min read
Matching a Project Manager to the project is crucial to its success.
Kelly Morrison
Vice President of Strategic Accounts at MedSurvey
GRIT Insights Practice: Satisfaction with Suppliers
2 min read
A look into the relationships between buyers and suppliers.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Principles of Writing a Good Strategic Brief
7 min read
Writing strategic briefs, a guide from A to Z.
Colin Buckingham
CEO of Rainmakers and at Senior Director of Rainmakers
2020 Has been Difficult but 2021 is Full of Possibilities
5 min read
As we look ahead to 2021, the experiences of this past year give me hope for better times and new opportunities.
Eliza Jacobs
Director, Consumer Insights & Analysis at PBS
Move to More DIY Research
3 min read
Clients want a wider range of research that can be delivered without the involvement of external research agencies.
Ludo Milet
Managing Director, Asia Pacific at Toluna
Trailblazers, Early Adopters & Late Bloomers: Understanding Your Target Market With GRIT Segmentation Models
11 min read
Are your targets Novelty Surfers, Strategic Curators, Hand-Cuffed & Constrained, or Kicking & Screaming?
Laura Livers
Chief Executive Officer at Focus Pointe Global
GRIT Report: Top Challenges in the Market Research Industry
8 min read
Stop guessing at what Buyers want. The biggest disconnects between Suppliers and Buyers come from these unmet needs.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Causality of Satisfaction
2 min read
How to drastically improving efficiency and accuracy for the purposes of market research.
David Wolfe
3 Things You Should Be Asking of Your Market Research Suppliers
4 min read
Key questions to help guide you in picking the right research supplier.
Matt Warta
Yes, Market Research Agencies Produce Poor Quality Reports – But Why?
7 min read
How to produce quality research reports your client will love.
Ron Sellers
Why Researchers Should Care about Marketing Technology
5 min read
Emerging technologies can provide new opportunities to provide services and expertise that augments data.
Lisa Horwich
Founder & Research Principal at Pallas Research Associates
GRIT Business & Innovation Sneak Peek: Top 25 Most Innovative Client Companies
5 min read
An exclusive sneak peek into the upcoming Business & Innovation edition of the GRIT Report, previously the Q1-Q2 edition.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
You’re All Saying the Same Thing
7 min read
Ron Sellers gives tips on how to prevent your emails from getting lost in an inbox.
Ron Sellers
Paying Your Bills
3 min read
Wes Michael sparks discussion about the difficulties of maintaining healthy cash flow and handling late payments.
Wes Michael
President at Rare Patient Voice
New Client-Agency Models for the Age of AI
9 min read
Software developments are drastically changing MR’s business models. A number of possible paths forward exist.
Mike Stevens
A Market Research State of the Nation Review
8 min read
Significant trends around the global economy, automation/AI, pricing, and client demands are affecting MR.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
Searching for Meaning – The Future of Research
4 min read
The discrepancy between clients’ worries and vendors’ concerns is an issue when considering the future of the industry
Nick Drew
Enhancing the Role of Research and the Researcher
5 min read
Immersing researchers in the creative process to prove worthiness of client spend
Stephen Cribbett
Advertising Agencies Need Market Research to Improve the Pitch Process
5 min read
The changing relationship between advertising agencies & client-side marketers
Carly Fink
Principal, Head of Strategy & Research at Provoke Insights
The One Question Every Market Researcher Should Ask
5 min read
Researchers can provide actionable outcomes for clients by looking at its use.
Durk Bosma
Head of Thought Leadership at Future of Food Institute
Yes: Corporate Researchers Will Speak
3 min read
Don’t miss out! There’s still time to join the “Corporate Researchers Speak: How to Engage & Sell Us” Collaborata study.
Peter Zollo
Corporate Researchers Speak
3 min read
When do market researchers research themselves? Find out about Collaborata’s new cost-sharing study on how to sell corporate researchers.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Introducing Savio: A Marketplace for the Insights Industry
7 min read
Savio is the marketplace where research buyers and experts connect, transact, and communicate, all within one application.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Empathy<sup>2</sup> – An Innovation Catalyst
6 min read
Get a behind the scenes look at how P&G’s Sion Agami makes innovation happen in this new series with Jeffrey Resnick.
Jeff Resnick
Managing Partner at Stakeholder Advisory Services LLC
Research Buyers Speak: Keys to Engaging, Selling and Becoming Our Preferred Partner
2 min read
An upcoming study from Collaborata on client’s “path to purchase” aims to bring insight into how market research buyers choose suppliers.
David Harris
Q1-Q2 2017 GRIT Report Ranks 50 Most Innovative Companies in Market Research
3 min read
The Q1-Q2 2017 GRIT Report is now available, including the rankings of the Most Innovative Suppliers and Clients.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Get some GRIT: Perspective on a Research Industry Report
4 min read
Sarah Faulkner shares a few highlights from the most recent GRIT Report along with some color-commentary from her own experiences.
Sarah Faulkner
Take the Latest GRIT Survey and Tell Us Who Are the Most Innovative Research Firms
2 min read
We invite you to participate in the Q1-Q2 2017 GreenBook Research Industry Trends (GRIT) Survey, which helps us write the GRIT Report.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Expectations of IIeX Europe
1 min read
Hector Garcia from Etihad Airways shares what he is looking forward to at this year’s IIeX Europe conference.
Hector Garcia
Achieving Visual Hierarchy for Non-designers – A Step by Step Guide
5 min read
Are you sharing your data in a way that looks great and is interesting enough to be read, understood and remembered?
Mahdis Nikou
What Is The ROI of RoRI?
2 min read
For years, the question of whether or not you can measure the Return on Research Investment (RoRI) has ebbed and flowed in popularity.
Cambiar
Guest blogger at Cambiar
CXFusion: Pushing the Envelope to Success
3 min read
Noting that their approach to client services was not effective, Wells Fargo began approaching their client service strategy differently.
Brooke Weenig
The Future of AI: Who Will Be The Winners and Losers?
6 min read
The impact of AI on market research and insight will be much more disruptive than the industry seems to think.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
Six Market Research Trends For 2016
5 min read
The next year looks to be an exciting time for research suppliers and clients alike.
Kirk Hendrickson
Co Founder & Chief Executive Officer at Eye Faster
‘Tis the Season: What’s Your Holiday Gift Strategy?
3 min read
A study by the Advertising Specialty Institute found that only 62% of businesses surveyed planned to give gifts to employees and clients.
Jonathan Price
The Top 20 Emerging Methods In Market Research For 2015: A GRIT Sneak Peek
5 min read
A sneak peak from the forthcoming GRIT Report at the adoption of emerging approaches in the industry.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
How Procurement Views Market Research: Valuable Insight Or Wasted Opportunity?
3 min read
The latest Procurement Leaders research sheds some light on client preferences when buying market research.
Alex Gontsarov
Category Intelligence Manager at Procurement Leaders
Client Side Voices at IIeX
7 min read
IIeX has strong representation from the client side. Here we present interviews from four strong client-side voices.
Dana Stanley
Chief Revenue Officer at Greenbook
Why Marketing Doesn’t Always Get the Research it Needs, But Usually What it Deserves
6 min read
Poor briefing by marketing which results in a poor market research brief to the supplier.
Denyse Drummond-Dunn
Founder / President & Chief Catalyst at C3Centricity
The 15 Most Innovative Market Research Clients (GRIT Spring 2015 Sneak Peek)
6 min read
New in the GRIT study this year is an investigation of the most innovative clients. The table below shows the top 15.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
How Business Process Outsourcing Helps Researchers Build Better Client Relationships
9 min read
A review of four examples of BPO client service successes
Madhav Mirani
Research? No Thanks, I’m Only Human! A Client-side Perspective
7 min read
Our reliance on IQ and educational qualifications as an indicator of competence can be a recipe for disaster.
Neal Cole
What Do Clients Think Of Market Research Supplier Marketing?
11 min read
What do clients really think of how Market Research firms market themselves? GRIT has the answer and here is an excerpt.
Ron Sellers
2013: The Market Research Year in Review (A Client Perspective)
6 min read
I have taken a look back at the highlights of 2013 and the things that stick in my mind as having import for the Market Research Industry.
Edward Appleton
Director Global Marketing at Happy Thinking People
From the Client Side: Brian Cain, Senior Pharma Market Research Executive
17 min read
An interview with client-side researcher Brian Cain exploring Next Generation insights techniques and the future of the insights industry.
Ron Sellers
A Client-side View On The Opportunities & Threats For The Future of Research
5 min read
The most pressing challenge for Market Research in the future is using all the methodological innovations for superior business impact.
Edward Appleton
Director Global Marketing at Happy Thinking People
In Theory, There is No Difference Between Theory and Practice. In Practice, There Is.
5 min read
You should develop a theory of your brand, which you use to direct your future marketing and research activities.
Steve Needel,
From the Client Side: Interview With Bill Tamulonis of Erickson Living
14 min read
An interview with client-side researcher Bill Tamulonis, Director of Product Development and Market Research at Erickson Living.
Ron Sellers
From the Client Side: An Interview With Marc Philippe Witham
18 min read
An interview with client-side researcher Marc Phillipe Witham, Senior Market Research Analyst at Schneider Electric.
Ron Sellers