Join Us At The Gaming and NewMR – Online Event, 20 January 2011

The Gaming and NewMR online event is an exploration of the context and opportunities created for market research by gaming.

Gaming and NewMR – Online Event, 20 January 2011

The Gaming Event is an exploration of the context and opportunities created for market research by gaming. The Event has eight great speakers, each of whom will be adding a different perspective to the discussion. In order to make the Event as broad as possible and to maximise questions from the attendees we are limiting the presenters to just ten minutes each, allowing plenty of time for people to ask their questions.

Attending

If you want to attend, register at https://www3.gotomeeting.com/register/926924726.

The programme

The times below are in terms of GMT/London time, the times in brackets are in terms of EST/NewYork, the event runs from 2pm GMT (9am EST) to 5pm GST (midday EST).

Schedule

2pm GMT (9am EST), Ray Poynter, Introduction

Erica Ruyle, “Play for a high score”, understanding gaming and gamers

Stefania Gogna, “Game On!”, a semiotician’s view of gaming and MR

Betty Adamou, “Research Through Gaming”, opportunities for change

Jon Puleston, “Game Theory”, using gaming to improve online surveys

3:30 GMT (10:30 EST) Comfort break

3:50 GMT (10:50 EST), Ray Poynter, Resume session

Arthur Fletcher, “Let’s all play the game”, applying game playing to qualitative research

Nigel Legg, “Trust, Identity, Reach and Reward”, the implications of social media

Leonard Murphy, “Mobile social games for market research”, challenging boundaries

Jeffrey Henning, “Prediction markets for fun and prophet”, putting gaming to work

5:25 GMT (12:25pm EST), Ray Poynter, Closing comments

5:30 GMT (12:30pm EST), End of Event

Accessing the slides and recordings

We will be making copies of the presentation and of the recordings available from the NewMR.org website, they should be there by about 28th January.

The Twitter backchannel

As well as asking question using the built in question facility in the event we invite everybody to follow the broader discussion by using the #NewMR hashtag.

gamificationinnovation

Comments

Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.

Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.

More from Leonard Murphy

Building AI Before It Was Cool: How Bad Data Quality Sparked a Revolution
Executive Insights

Building AI Before It Was Cool: How Bad Data Quality Sparked a Revolution

From focus group translator to AI entrepreneur, Nexxt Intelligence CEO Kathy Cheng shares her journe...

Scaling Service-Based Businesses: Private Equity Pathways with Jeffrey Reynolds
Executive Insights

Scaling Service-Based Businesses: Private Equity Pathways with Jeffrey Reynolds

Lenny Murphy talks with Jeffrey Reynolds on scaling service businesses via private equity, balancing...

A Day in the Life: An Example of How Agentic OS is Transforming the Insights Buyer Journey
The Prompt

A Day in the Life: An Example of How Agentic OS is Transforming the Insights Buyer Journey

Discover an example of how the Agentic OS is transforming the insights buyer journey. Explore AI agents in market research, automated procurement, and...

Transforming Tradition: Alex Hunt on Leading Behaviorally into the Digital Future
Executive Insights

Transforming Tradition: Alex Hunt on Leading Behaviorally into the Digital Future

Alex Hunt shares how he transformed Behaviorally into a digital, AI-powered insights leader in this ...

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers