gamification
Understanding Gen Z and Gen Alpha: A New Playbook for Market Researchers
7 min read
Discover how to design effective research for Gen Z and Gen Alpha with platform-specific strategies, behavioral insights, and real-world methodology i...
Ashley Shedlock
Content Producer at Greenbook
What’s Hot Isn’t Just What’s New—It’s What’s Next
2 min read
GRIT reveals how AI, gamification & chatbots are reshaping research with authentic, engaging methods—especially for connecting with teen audiences.
Alan White
Vice President, Strategic Research & Data Analytics at TeenVoice
The Greenbook Podcast
Inside Fandom, Innovation & Global Research with Sofia Gomez-Garcia of Warner Bros. Discovery
Karen Lynch
Chief Programming Officer at Greenbook
Using Competitive Gaming to Drive Engagement and Analytical Skills in Marketing Research
4 min read
Discover how competitive gaming, like the Craft Beer League, enhances analytical skills, teamwork, and data-driven learning in education and corporate...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Gamification, Big Data, and Consumers: What’s on the Horizon?
5 min read
Gamification, data collection, and the the Internet of Behavior (IoB).
Indiana Lee
Freelance Writer at Indiana Lee Writes
4 Major Mobile Marketing Trends Shaping the Industry
4 min read
Four trends for 2022 in mobile marketing and how to succeed in them.
Shannon Flynn
Managing Editor at ReHack
Attracting the Right Members for a Successful Community
6 min read
Discussing how to find the right respondents for your market research.
Emily James
Insights Marketer at FlexMR
Interview with Peter Hartzbech, Founder & CEO of iMotions
20+ min read
Discussing iMotions’s acquisition and nonconscious measurement tech.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with StJohn Deakins, Founder and CEO of CitizenME
20+ min read
The personal data economy shift and what it means for market research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
12 Crucial Tips to Designing Smartphone Qualitative that Gets Great Insight
12 min read
Learn 12 crucial tips to designing successful and engaging smartphone-based qualitative projects.
Ross McLean
Top 40 Predictions about Insights & Analytics for 2017
20+ min read
GreenBook Blog checks in with 40 Insights & Analytics thought leaders who offer their predictions for 2017.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Three Things I Learned from Catching Pokemons
5 min read
What can we learn from Pokemon Go to make sure that we remain relevant and gather data that will help our clients make better decisions?
Felix Rios
Technology and Innovation Manager at Ugam
Level Up: The Possibilities Brought to Life by Pokémon GO
4 min read
It’s been a few weeks since Pokémon GO’s U.S. release. For smartphones, the needle has forever been moved.
Zoë Dowling
Pokemon Go: Gamification Lessons For Research
5 min read
Pokémon Go has been hugely successful in terms of adoption and engagement. How has Pokémon Go garnered such success so quickly? What can we learn, as ...
Jason Anderson
Owner at Datagame
My Experience Using Crowdsourcing Via CrowdMed To Diagnose A Rare Medical Ailment
7 min read
Lenny Muphy details his experience using the crowdsourcing platform CrowdMed, and how it relates to the insights industry.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Key Learnings From IIeX Europe
7 min read
Ray Poynter offers a review of the inaugural #IIeX Europe event and how the conference series will fit in with other industry conferences.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
Wave 4 Of The Insight Innovation Competition Is Live!
6 min read
Wave 4 Of The Insight Innovation Competition Is Live! Have an idea that helps brands better understand consumers? This is your chance to make a differ...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
A Patch, A Niche, A Disruptor & Something Over The Horizon
2 min read
In a new white paper posted on VCU, Ray Poynter looks at key disruptors for the MR industry.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
Using Gamification In MR As A Complimentary Tool
4 min read
Gamification, although an exciting prospect for market researchers, is not the end all be all, so proceed with caution.
Evencia Leite
Director - Client & Consulting Services at TrendSource Inc
Gamification: An Engagement Technique That’s Making Waves
2 min read
Engaging users is about understanding and encouraging behaviors you want to reinforce. Here are examples using gamification to engage users.
Rachel Dreyfus
Thoughts On The Future Of Consumer Intelligence Event
5 min read
A comprehensive overview of the changing MR industry and the challenges companies and brands are facing.
Nelie Shah
The State of Gamification in Market Research
3 min read
Gamification has slowly been gaining traction in the market research space. What is the leading example of successful research gamification?
Jason Anderson
Owner at Datagame
The Research rEvolution Starts In Philadelphia
8 min read
What’s the Insight Innovation eXchange platform you ask? Here’s a slideshare embed that will tell you all about it!
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Gamification in Market Research – Is Respondent Engagement More Important than Bias?
3 min read
Does Gamification actually move the perceptual goalposts with its brain-engaging techniques?
Edward Appleton
Director Global Marketing at Happy Thinking People
The Global View – Gamification: An Option Or A Requirement?
3 min read
Gamification, for good reasons, has become one of the buzzwords not just for Market Research, but for Marketing, Human Resources, and CRM.
Adriana Rocha
Founder & Chief Executive Officer at eCGlobal
Predicting The Unpredictable: A Call For Reason
6 min read
I’ve recently spent some time reading predictions about the future of the MR industry (probably because at year-end, they proliferate).
Ron Sellers
The Future of Online Research: Engaging and Activating Stakeholders
7 min read
MR is in a state of ‘limbo’. If we do not act and change the way we run our profession, we will be held up and not much progress can be made
Niels Schillewaert
Head of Research and Methodologies at Conveo
Debating Research Gamification
5 min read
GreenBook and NewMR hosted The Gamification Challenge. It was a fun and thought provoking debate on an important topic for market research.
Tamara Barber
Holiday Gifts: Eric Salama On Radio NewMR, MR In 2012 Webinar, Gamification Debate & Net Gain 6.0
3 min read
How are these for holiday stocking stuffers? 4 great upcoming events: an interview with Eric Salama, a webinar on the future of market research, the G...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Game on! The Great Gamification Challenge
3 min read
Gamification is one of those “buzz words” that you might be over by now, but it is a topic that will have a huge impact on MR.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
5 Companies That Are Using Big Data & Gamification To Disrupt Market Research
12 min read
Looking at five high profile new entranst from outside the traditinal market research industry that are disrupting market research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
If Gamification is Great, Why Aren’t Game Companies Gamifying their Research?
3 min read
Creating compelling game experiences (and by corollary, creating compelling gamified research) requires more than just the mechanics of a game. After ...
Jason Anderson
Owner at Datagame
The Power of Play
3 min read
Understanding the power of games and how fundamental games are to human thought.
Andrew Jeavons
Director Analytics at Signoi
Gamification: Finally In Demo Mode?
2 min read
Our content partners at ResearchAccess are doing a series of posts on the topic and I think they are leading up to something very interesting. Frequen...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Game Mechanics of Social Media
11 min read
Comparing the game play mechanics embedded into Twitter, Facebook and LinkedIn to work out which was the best game.
Jon Puleston
Vice President - Innovation at Lightspeed Research
Blogging Live from Technology Driven Market Research Event
1 min read
GreenBook Blog is pleased to offer real-time coverage from the IIR’s Technology Driven Market Research Event in Chicago via NewQual Blog and Twitter.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Cool Updates On Gamification And The AMA Market Research Executive Forum
2 min read
Some recent publications on the topic of gamification in market research, plus a report on the Executive Leadership Forum put on by the AMA.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Future of Research Through Gaming
13 min read
The concept of “Research Through Gaming” (or RTG) is a popular one. There are skeptics, but it holds great promise.
Betty Adamou
CEO & Founder at Research Through Gaming
Lead Up To The IIR TDMR: Interview with Vivek Bhaskaran of Survey Analytics
12 min read
3 weeks to go until the IIR Technology Driven Market Research event in Chicago, and we’re down to the last few interviews with presenters! Today I bri...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Check-ins And Badges…Where We’re At And Where We’re Going
5 min read
By Prashant Hari One of the main reasons I initially started my blog site Social Wizz was to blog about my and experiences in Social Media. It’s now e...
Prashant Hari
Join Us At The Gaming and NewMR – Online Event, 20 January 2011
2 min read
The Gaming and NewMR online event is an exploration of the context and opportunities created for market research by gaming.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Market Research and the Innovation space?
7 min read
Where does Market Research stand in the midst of all this innovaation and is Market Research truly innovating?
Prashant Hari
More News & Notes on MR Innovation
8 min read
The last week has seen some really interesting developments on multiple fronts that could have long term impact on the direction of MR. The pace of te...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Social Media By The Numbers
2 min read
It’s time for the MR industry to create innovative tools to meet the data-driven insights needs of our clients. Otherwise, the trend of losing market ...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Using Social Gaming As A Model For Respondent Engagement
3 min read
“Serious gaming” is certainly a major opportunity to engage respondents in new forms of data collection.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Top 10 Retweets From The Twitter #MRX community
2 min read
“Why We Buy”, “The Top 10 Social Media Complaints”, and “A Best Practices Approach To Social Media” are among the top 10 re-tweets on Twitter #MRX.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook