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Blogging Live from Technology Driven Market Research Event

GreenBook Blog is pleased to offer real-time coverage from the IIR’s Technology Driven Market Research Event in Chicago via NewQual Blog and Twitter.

by Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Technology Driven Market Research Event in Chicago is a conference that reveals the breakthrough technologies that are being used to understand consumer behavior.

In a co-presentation format, practitioners explore mobile research tools, neuroscience platforms, social media analytics and other market research technologies that help capture real time consumer insights.

Receive live updates by following lennyism on Twitter, or use the hashtag #TDMR.

Kristin Schwitzer, Editor of the NewQual Blog, is blogging live from the event:

Smartphone-based Ethnographies with P&G and QualVu
Using mobile and video to engage consumers in ethnography studies; examining case studies
Mobile and Geo-Location Research
Jim Schwab of OnePoint Surveys talks about Location-Based Research using case studies
Online ‘Feeling-based’ Dial Testing with Vision Critical and ESPN
Presentation covering Reaction Plus, the relatively new online approach to understanding emotional drivers for testing creative
Eye Tracking Session with Olga Patel from NESTLE
Covering the new technologies used in eye tracking studies
Opening Remarks with Lenny Murphy
Updates on the changing nature of the market research industry, using data from the recent GreenBook Research Industry Trends Report

Check back for more updates!

gamification innovation

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Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

727 articles

Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.