Blogging Live from Technology Driven Market Research Event

The Technology Driven Market Research Event in Chicago is a conference that reveals the breakthrough technologies that are being used to understand consumer behavior.

In a co-presentation format, practitioners explore mobile research tools, neuroscience platforms, social media analytics and other market research technologies that help capture real time consumer insights.

Receive live updates by following lennyism on Twitter, or use the hashtag #TDMR.

Kristin Schwitzer, Editor of the NewQual Blog, is blogging live from the event:

• Smartphone-based Ethnographies with P&G and QualVu
  Using mobile and video to engage consumers in ethnography studies; examining case studies
• Mobile and Geo-Location Research
  Jim Schwab of OnePoint Surveys talks about Location-Based Research using case studies
• Online ‘Feeling-based’ Dial Testing with Vision Critical and ESPN
  Presentation covering Reaction Plus, the relatively new online approach to understanding emotional drivers for testing creative
• Eye Tracking Session with Olga Patel from NESTLE
  Covering the new technologies used in eye tracking studies
• Opening Remarks with Lenny Murphy
  Updates on the changing nature of the market research industry, using data from the recent GreenBook Research Industry Trends Report

Check back for more updates!