Categories
September 17, 2014
10ZiG Technology has launched a new interactive tool that tracks Mobile vs Desktop online traffic.
10ZiG Technology has launched a new interactive tool that tracks Mobile vs Desktop traffic online using data from live Google Analytics profiles. According to their latest statistics, Mobile traffic to websites will overtake Desktop by March 2017 based on the current rate of growth. This dovetails nicely with other projections from various sources and certainly aligns with the data being reported by online survey platforms regarding their ever-increasing mobile participants.
This obviously has huge implications for research and should add additional emphasis to the push to adopt new mobile-enabled methods as well as to adapt existing modes to a mobile form factor. Unfortunately I think as an industry we’re still lagging behind where we need to be, but perhaps this will help the cause.
The Game of Devices uses Google Analytics data from initially 10 websites to track the % split of online sessions made using a Desktop, Mobile or Tablet device on a weekly basis from 2010 onwards. The sample websites are B2C and B2B companies that specialise in finance, marketing, retail, tradesmen and technology across North America, Europe & Australia.
Here is the interactive dashboard and thanks to 10ZiG Technology for allowing me to repost it here. Click on the dashboard to scroll down; there is a lot of information here that should prove to be interesting for you.
Comments
Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.
Disclaimer
The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
More from Leonard Murphy
From focus group translator to AI entrepreneur, Nexxt Intelligence CEO Kathy Cheng shares her journe...
Lenny Murphy talks with Jeffrey Reynolds on scaling service businesses via private equity, balancing...
Discover an example of how the Agentic OS is transforming the insights buyer journey. Explore AI agents in market research, automated procurement, and...
Alex Hunt shares how he transformed Behaviorally into a digital, AI-powered insights leader in this ...
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.