Archive: mobile research

The Future of the Android-iOS Competition
Executive Insights

The Future of the Android-iOS Competition

Consumer and smartphone operating system trends.

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

How to Get Customer Feedback from Gens Y & Z
Research Methodologies

How to Get Customer Feedback from Gens Y & Z

Comparing Gens Y & Z to help with your product development.

Indiana Lee

Indiana Lee

Freelance Writer at Indiana Lee Writes

Let’s Get Conversational!
Focus on APAC

Let’s Get Conversational!

Introducing conversational surveys, or conversational AI.

Phil Sutcliffe

Phil Sutcliffe

Managing Partner at Nexxt Intelligence

GreenBook Future List Spotlight: Lauren Murphy
Consumer Behavior

GreenBook Future List Spotlight: Lauren Murphy

We’re all familiar with the idea that leaders should lead by action rather than by instruction. Lauren Murphy explains why she thinks good leadership ...

Greenbook

Greenbook

HealthTech in Asia — Technological Advancements in Asia’s Healthcare Industry

HealthTech in Asia — Technological Advancements in Asia’s Healthcare Industry

The digital healthcare industry in Asia Pacific is predicted to be one of the fastest-growing in the world.

Christa Arite

Christa Arite

Director, US Region | Director, EMEA Region at GMO Research, Inc.

How AI is Transforming Mobile Technology
Research Technology (ResTech)

How AI is Transforming Mobile Technology

AI is enhancing both the hardware and software within mobile phones, with implications for both marketers and consumers.

Ralf Llanasas

Ralf Llanasas

Understanding Consumers Through Their Mobile Activity

Understanding Consumers Through Their Mobile Activity

The future of insights relies on quick, reliable data. Passive metering provides that and more…

Greg Lipper

Greg Lipper

CEO at People Data Company, Inc.

Pictures Speak Louder Than Words
Research Methodologies

Pictures Speak Louder Than Words

How visual metaphor elicitation can capture consumers’ mental shortcuts and unconscious motivations.

Steven Naert

Steven Naert

Qual Research: On Its Best Behavior

Qual Research: On Its Best Behavior

Skills to keep up with changes occurring in qualitative research.

Matt Michaud

Matt Michaud

GRIT Insights Practice Sneak Peek: Adoption of Emerging Methods

GRIT Insights Practice Sneak Peek: Adoption of Emerging Methods

An exclusive sneak peek into the upcoming Insights Practice edition of the GRIT Report.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

5 Key Industry Players Collaborated on a Major Study: Here’s Why That Matters
Brand Strategy

5 Key Industry Players Collaborated on a Major Study: Here’s Why That Matters

See how 5 Insights companies combined forces to drive greater insights.

Courtney Williams

Courtney Williams

Executive Director of Quality at Lucid

IIeX Asia Pacific 2018 Overview
CEO Series

IIeX Asia Pacific 2018 Overview

The 2018 IIeX conference in Asia Pacific covered numerous innovations in technology and consumer understanding.

Dave McCaughan

Dave McCaughan

Founder & Storyteller at BIBLIOSEXUAL

Quick! You’ve Got Her Attention!

Quick! You’ve Got Her Attention!

Win your consumer’s attention by creating a rewarding experience for respondents.

Ed Staples

Ed Staples

Senior Director of Business Development at ProdegeMR

China and MR: An Almost Unlimited Market

China and MR: An Almost Unlimited Market

Smartphones are a growing tool for insights into the Chinese market.

Ludo Milet

Ludo Milet

Managing Director, Asia Pacific at Toluna

English Football Association Wins With Using FocusVision Decipher to Capture Fan Journeys

English Football Association Wins With Using FocusVision Decipher to Capture Fan Journeys

FocusVision redesigned The FA Group’s post-event survey program, putting mobile first and reducing respondent drop off.

Rachel Redondo

Rachel Redondo

To Be Truly Mobile-First in 2019, Consider Your Customers’ Micro-Moments
The Respondent Experience

Partner Content

To Be Truly Mobile-First in 2019, Consider Your Customers’ Micro-Moments

“Micro-moments” are more than a trend—it is a real opportunity to create engagement with customers.

Andrew Reid

Andrew Reid

CEO and Founder, Rival Technologies at Rival Group

The Changing Ways We Eat

The Changing Ways We Eat

Quick service restaurants need to stand out in food delivery apps to stay relevant

Jim Longo

Jim Longo

Co-Founder & Chief Strategy Officer at Discuss

The Methodology That Is Overcoming Some of Market Research’s Biggest Obstacles
Research Methodologies

The Methodology That Is Overcoming Some of Market Research’s Biggest Obstacles

A new sampling method is discussed for mobile surveys which promises better representativity than current approaches

John Papadakis,

John Papadakis,

at Pollfish, Microsoft Research, PredictWise

Maximizing Mobile Study Effectiveness

Maximizing Mobile Study Effectiveness

Capturing mobile respondents’ attention with concise questionnaires

Nathan Wimble

Nathan Wimble

Facebook Tests Cross-Platform Performance of Mobile-First Videos

Facebook Tests Cross-Platform Performance of Mobile-First Videos

Macromill case study on mobile video ad testing for Facebook and Instagram

Scott Ernst

Scott Ernst

How AI Can Help Marketers Reach the Distracted Generation
Research Technology (ResTech)

How AI Can Help Marketers Reach the Distracted Generation

Analyzing AI emotional and eye tracking for millennial advertising with Twitter

Olivier Tilleuil

Olivier Tilleuil

CEO and Founder at EyeSee

‘Insights on Demand’ is Transforming Market Research

‘Insights on Demand’ is Transforming Market Research

The future of market research is shifting towards democratization of insights that are available in real time

Frederic-Charles Petit

Frederic-Charles Petit

Chief Executive & Founder at Toluna

Customer Experience Predictions for 2018

Customer Experience Predictions for 2018

The trends driving customer-centricity in 2018.

Zarina de

Zarina de

How SkyTeam is Flying High in Terms of Customer Centricity

How SkyTeam is Flying High in Terms of Customer Centricity

Mobile, real-time response data to grow SkyTeam’s customer experience.

Niels Schillewaert

Niels Schillewaert

Selfies & Smartphones: How an Online Community Helped P&G Engage Consumers

Selfies & Smartphones: How an Online Community Helped P&G Engage Consumers

Engagement-driven, social approach to online product testing.

Lisa Yu

Lisa Yu

Vice President at Ipsos Social Media Exchange

12 Crucial Tips to Designing Smartphone Qualitative that Gets Great Insight
Research Technology (ResTech)

12 Crucial Tips to Designing Smartphone Qualitative that Gets Great Insight

Learn 12 crucial tips to designing successful and engaging smartphone-based qualitative projects.

Ross McLean

Ross McLean

The Future of Video for MRX
Research Technology (ResTech)

The Future of Video for MRX

Technology is making the use of video in the market research industry easier, cheaper and faster to discover and communicate insights.

Alistair Vince

Alistair Vince

GeoLocation Studies Are Cutting Edge in 2017, but Can Trace Origins Back to 1920
Research Technology (ResTech)

GeoLocation Studies Are Cutting Edge in 2017, but Can Trace Origins Back to 1920

Increased technology has made location-based consumer research less complicated and expensive to obtain.

Chris St.

Chris St.

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 24, 2017

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 24, 2017

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape