mobile research
The Future of the Android-iOS Competition
7 min read
Consumer and smartphone operating system trends.
Rudly Raphael
CEO/Founder at Eyes4Research
How to Get Customer Feedback from Gens Y & Z
5 min read
Comparing Gens Y & Z to help with your product development.
Indiana Lee
Freelance Writer at Indiana Lee Writes
Let’s Get Conversational!
2 min read
Introducing conversational surveys, or conversational AI.
Phil Sutcliffe
Managing Partner at Nexxt Intelligence
GreenBook Future List Spotlight: Lauren Murphy
5 min read
We’re all familiar with the idea that leaders should lead by action rather than by instruction. Lauren Murphy explains why she thinks good leadership ...
Greenbook Team
HealthTech in Asia — Technological Advancements in Asia’s Healthcare Industry
5 min read
The digital healthcare industry in Asia Pacific is predicted to be one of the fastest-growing in the world.
Christa Arite
Director, US Region | Director, EMEA Region at GMO Research, Inc.
How AI is Transforming Mobile Technology
2 min read
AI is enhancing both the hardware and software within mobile phones, with implications for both marketers and consumers.
Ralf Llanasas
Understanding Consumers Through Their Mobile Activity
4 min read
The future of insights relies on quick, reliable data. Passive metering provides that and more…
Greg Lipper
CEO at People Data Company, Inc.
Pictures Speak Louder Than Words
5 min read
How visual metaphor elicitation can capture consumers’ mental shortcuts and unconscious motivations.
Steven Naert
Qual Research: On Its Best Behavior
3 min read
Skills to keep up with changes occurring in qualitative research.
Matt Michaud
GRIT Insights Practice Sneak Peek: Adoption of Emerging Methods
9 min read
An exclusive sneak peek into the upcoming Insights Practice edition of the GRIT Report.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
5 Key Industry Players Collaborated on a Major Study: Here’s Why That Matters
3 min read
See how 5 Insights companies combined forces to drive greater insights.
Courtney Williams
Executive Director of Quality at Lucid
IIeX Asia Pacific 2018 Overview
6 min read
The 2018 IIeX conference in Asia Pacific covered numerous innovations in technology and consumer understanding.
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
Quick! You’ve Got Her Attention!
5 min read
Win your consumer’s attention by creating a rewarding experience for respondents.
Ed Staples
Senior Director of Business Development at ProdegeMR
China and MR: An Almost Unlimited Market
3 min read
Smartphones are a growing tool for insights into the Chinese market.
Ludo Milet
Managing Director, Asia Pacific at Toluna
English Football Association Wins With Using FocusVision Decipher to Capture Fan Journeys
3 min read
FocusVision redesigned The FA Group’s post-event survey program, putting mobile first and reducing respondent drop off.
Rachel Redondo
Partner Content
To Be Truly Mobile-First in 2019, Consider Your Customers’ Micro-Moments
5 min read
“Micro-moments” are more than a trend—it is a real opportunity to create engagement with customers.
Andrew Reid
CEO and Founder at Rival Group
The Changing Ways We Eat
3 min read
Quick service restaurants need to stand out in food delivery apps to stay relevant
Jim Longo
Co-Founder & Chief Strategy Officer at Discuss
The Methodology That Is Overcoming Some of Market Research’s Biggest Obstacles
6 min read
A new sampling method is discussed for mobile surveys which promises better representativity than current approaches
John Papadakis,
at Pollfish, Microsoft Research, PredictWise
Maximizing Mobile Study Effectiveness
3 min read
Capturing mobile respondents’ attention with concise questionnaires
Nathan Wimble
Facebook Tests Cross-Platform Performance of Mobile-First Videos
3 min read
Macromill case study on mobile video ad testing for Facebook and Instagram
Scott Ernst
How AI Can Help Marketers Reach the Distracted Generation
3 min read
Analyzing AI emotional and eye tracking for millennial advertising with Twitter
Olivier Tilleuil
CEO and Founder at EyeSee
‘Insights on Demand’ is Transforming Market Research
3 min read
The future of market research is shifting towards democratization of insights that are available in real time
Frederic-Charles Petit
Chief Executive & Founder at Toluna
Customer Experience Predictions for 2018
3 min read
The trends driving customer-centricity in 2018.
Zarina de
How SkyTeam is Flying High in Terms of Customer Centricity
3 min read
Mobile, real-time response data to grow SkyTeam’s customer experience.
Niels Schillewaert
Head of Research and Methodologies at Conveo
Selfies & Smartphones: How an Online Community Helped P&G Engage Consumers
3 min read
Engagement-driven, social approach to online product testing.
Lisa Yu
Vice President at Ipsos Social Media Exchange
12 Crucial Tips to Designing Smartphone Qualitative that Gets Great Insight
12 min read
Learn 12 crucial tips to designing successful and engaging smartphone-based qualitative projects.
Ross McLean
The Future of Video for MRX
4 min read
Technology is making the use of video in the market research industry easier, cheaper and faster to discover and communicate insights.
Alistair Vince
GeoLocation Studies Are Cutting Edge in 2017, but Can Trace Origins Back to 1920
3 min read
Increased technology has made location-based consumer research less complicated and expensive to obtain.
Chris St.
What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 24, 2017
3 min read
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning
Chief Research Officer at Researchscape