What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – October 29, 2013

By Jeffrey Henning

Of the 2,155 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted…

1. Pricking the Big Data bubble – Ray Poynter says, “Yes, there are some Big Data successes. But have you noticed that the same few examples are talked about over and over? That is because they are still relatively rare, even though brands like Amazon, Tesco, and Google have been doing it for years.” Ray argues that additional successes will be few and far between in the next five years.
2. 19% of [online] surveys taken on a mobile device, says new report – Writing in Research, Brian Tarran focuses on one key finding from the new GRIT Consumer Participation in Research report, in which a RIWI intercept survey of 160,000 respondents collected 19% of its responses from mobile devices.
3. Social strikes back – Christian Walsh of The Market Research Society recaps the MRS Social Media Research conference and the search for value from social metrics.
4. Happy shoppers spend more – TNS has three principles derived from its shopper research: 1) give shoppers the products they want; 2) support them when they are at the shelf; 3) make the shopper’s trip as quick as possible (counter-intuitively, the less time they spend in the store, the more money they spend).
5. Why Big Data is the new cocaine – Brian Tarran doesn’t get high on Big Data at the Internet Advertising Bureau’s Engage event.
6. New Y&R study explores the hidden side of brands – Y&R uses implicit association to see if consumers like or dislike brands more than they admit to: big losers are Google and Apple, while big winners are Facebook and Exxon.
7. Let me tell you a story – Katie Clark of Diversified Business Communications tells a story about losing the story for the data.
8. A new member of the family: The #GRIT Consumer Participation in Research Report is here! – As mentioned above for its mobile findings (19% of online surveys completed via mobile), this new report provides a unique take on consumer attitudes towards surveys, reaching a less-surveyed audience (51% said they had never been surveyed prior to this study).
9. Call for Speakers: Sentiment Analysis and Human Analytics – Seth Grimes is seeking speakers for his seventh symposium, scheduled for March 6, 2014, in New York City.
10. The central limit theorem, explained with bunnies and dragons – This phenomenal video describes the central limit theorem in a fun way, even if you did not know that the distribution of dragon wingspans is bimodal.

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX.