social media
Gen Alpha’s Holiday Influence: Trends, Tastes, and the Power of Digital Culture
6 min read
What does “6-7” mean? Gen Alpha’s latest viral phrase reveals how youth culture thrives on ambiguity, memes, and shared confusion.
Rudly Raphael
CEO/Founder at Eyes4Research
The Growing Influencer Marketing Imperative
3 min read
Effective influencer marketing happens when creators translate brand messages authentically, building advocacy and driving real Gen Z engagement.
Finding the Needle: How Social Media Insights Are Evolving
4 min read
Stay ahead with AI-driven social media insights. Discover how Converseon, Wonderflow & Revuze help brands turn chatter into strategy.
Ashley Shedlock
Content Producer at Greenbook
Paying Attention to Attention
5 min read
Attention metrics are evolving, but brands must stay focused on what matters—turning insights into action for creative and media strategies.
Ramanathan Vythilingam
Associate Professor at Nanyang Business School
How Social Media Communities and Influencers Are Reshaping Market Research
4 min read
Influencer-led communities are reshaping insights by enabling real-time polling and engagement with niche, always-on digital consumer groups.
Kate Finley
Founder at Belle Communication
Go Where Your Consumers Live: Unlocking Social Media as a Real-World Market Research Laboratory
5 min read
Unlock real-time consumer insights by using social media as a digital lab to bridge the say-do gap and power more accurate, behavior-based market rese...
Jordan Neve
Client Strategy and Insights Manager at Orchard
8 Steps Towards Thought Leadership in Insights
4 min read
Become a thought leader by shaping conversations, sharing unique insights, and driving industry change with a strong, knowledgeable, and influential v...
Norbert Sari
CEO & Creative Director at Rodeo13
How to Do Market Research on Instagram
9 min read
Learn how to use Instagram for market research effectively. Discover strategies to gather insights and engage your audience for better business decisi...
Val Razo
SMM Consultant
Visual Marketing: How Your Website's Imagery Can Attract Your Perfect Buyers
7 min read
Delve into the realm of visual marketing through our insightful article. Gain insights on its definition, functionality, and practical applications fo...
Catherine Schwartz
Marketing & E-commerce Specialist
Insights Unlocked: Navigating Media Landscapes & Emerging Trends
20+ min read
Stay informed on acquisitions reshaping the industry. Explore the impacts on data quality and consumer insights, emphasizing AI and strategic partners...
Karen Lynch
Chief Programming Officer at Greenbook
From Noise to Insight: A Comprehensive Guide to Social Media Listening
6 min read
Discover the power of social media listening to gain insights into customer needs, trends, purchase intentions, and challenges for your business.
Abhishek Bhatia
Associate Director, Primary Research at Acuity Knowledge Partners
How to Tap Social Media to Find New Insights
5 min read
Discover how a leading agency leverages social media to gain valuable insights into the human psyche and improve research studies.
Mike Page
Co-founder and CEO at Phebi.AI
The Rise and Rise of TikTok
7 min read
Every youth generation has its own styles and attributes that affect greater society, and in recent decades those styles have been driven by technolog...
Rudly Raphael
CEO/Founder at Eyes4Research
Extending Healthspans: How Analyzing Hormone Replacement Discussion Can Improve Outcomes
18 min read
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Chief Programming Officer at Greenbook
The Social Challenges Facing Pharma Research
4 min read
Social media has become an established source of insight for people across the world. This is particularly true in the US where nearly 60 million peop...
Amanda Kealey
Partner at Hall & Partners
The Era of Multi-Dimensional Shopper Marketing
8 min read
Merging Online and Offline Research to Understand Shopper Behavior in Today’s Reality The concept of online shopping is nothing new. Arguably, we were...
Nisha Yadav
Senior Vice President, Omni Shopper Lead at Behaviorally
The Greenbook Podcast
Closing the Gap: Bridging Media Execution and Social Insights with Andi Govindia
Karen Lynch
Chief Programming Officer at Greenbook
How to Leverage ALL Your Data to Improve Customer Experiences
5 min read
These days, it seems like you can’t buy anything without getting some sort of survey right after the fact. Surveys are powerful tools for gathering in...
Jessica Petrie,
Senior Strategic Insights Consultant at InMoment
How to Get Customer Feedback from Gens Y & Z
5 min read
Comparing Gens Y & Z to help with your product development.
Indiana Lee
Freelance Writer at Indiana Lee Writes
Customer Segmentation Leveraging Social Intelligence
4 min read
Microsoft’s “listening-based” approach to social media user research.
Allie Webster
Market Research Manager at Microsoft
Management Tips for Gen Z (Part One)
4 min read
Learn why employers need to pay attention to Gen Z.
Jamin Brazil
Chairman & CEO at HubUX
A Moveable Feast: How Do Consumers Talk about Food Delivery?
7 min read
Digging into the social trends behind popular food delivery services.
Alex Bryson
Content Marketing Lead at Pulsar
Leverage the “5-Whys” for Deeper Qualitative Insights
6 min read
Introducing the “5-Whys” method and how it can be applied to MR.
Jamin Brazil
Chairman & CEO at HubUX
Tracing Shifts in Marketing and Advertising Trends Post-Pandemic
5 min read
Do traditional marketing mediums still hold relevance as digitization?
Aditi Bhonsle
Associate Vice-President – Research Services, India at Borderless Access
20% of Gen Z Spends More Than 5 Hours Every Day on TikTok
3 min read
Social media plays a central role in the day-to-day lives of Gen Z.
Shani Broner
SVP Global Research at getWizer
Let’s Talk About Generation Z: Social Media, Activism and Consumerism
4 min read
Gen Z’s divergence from Millennials.
Emily Hall
Content Marketing Manager at Relative Insight
Defining the Post-2020 NextGen Consumer
5 min read
The 4 trends driving happiness in Gen Z and Millennial consumers.
Joeri Van
Future-Consumer expert and Managing Director US at InSites Consulting
Healthcare Trends From Social Listening
6 min read
Health care providers are using social media to air their thoughts on what the future may hold for the healthcare sector.
Laura Cartwright
CREATION.co at Insights Data Analyst
Interview With Steve King of Black Swan Data
3 min read
How Black Swan is ‘remixing’ data from multiple sources to provide actionable business insights.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Amplifying Your Brand with Thought Leadership: Practical Advice for the Proper Content Marketing
10 min read
Tips and tricks to get started in your content marketing efforts.
Priscilla McKinney
Social Data’s Predictive Power Unlocked
4 min read
How to identify trends and utilize the power of social data.
Jeni Lee
Chief Growth Officer at in4mation insights
Enhancing Students’ Higher Education Experience Using Social Listening
6 min read
How social listening can benefit universities.
Amanda Jeppson
Social Media Data Analyst at Campus Sonar
Strategizing for Social Media Success
4 min read
Breaking through the clutter of brands on social media can be a consistently tough challenge.
Ankitha Ramakrishnan
Content and Social Media Strategist at Edkent Media Digital Marketing
Social, Not Stupid
5 min read
A look at how brands are getting authenticity right and wrong on social media.
Holly Collins
Research Analyst at Trinity McQueen Research
Less Is More
4 min read
Less is more for data visualization and storytelling.
Tara Beard-Knowland
Social Analytics Traction… At Last
7 min read
Social media analytics appears to finally be on the path of exponential growth.
Michalis Michael
Chief Executive Officer at DMR
Human Experience Takes Center Stage
5 min read
People control their interactions with brands, and as market researchers, we must tell their stories.
Jamin Brazil
Chairman & CEO at HubUX
Virality: From Phenomenon to Metric
4 min read
Key elements in predicting the potential for content to go viral
Ranjana Gupta
Executive Vice President at Kantar
Why ‘Getting it Right’ in Social and VoC Listening is a Human Right
7 min read
Social listening often leaves important info on the table. Human-supervised machine learning can improve prospects
Rob Key
Sentiment Analysis and Its Application in Social Media
4 min read
Harvesting qualitative feedback from social media sentiment analysis
Maria Thomas
4 Agile Market Research Techniques to Expect in 2018
3 min read
See what market research techniques are expected to make news in 2018.
Kevin Lonnie
Founder & CEO at KL Communications Inc
#MRX Top 10: The Rise of the Amateur, of AI, and the Death of Expertise
3 min read
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning
Chief Research Officer at Researchscape
What’s Trending on #MRX? Jeffrey Henning’s #MRX Top 10 – August 8, 2017
3 min read
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning
Chief Research Officer at Researchscape
What’s Trending on #MRX? Jeffrey Henning’s #MRX Top 10 – July 19, 2017
3 min read
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
3 Best Practices For Digital Marketing In The Market Research Industry
5 min read
Nicole Burford offers tips on how to build an effective digitial strategy in the research space.
Sharon Dexter
Project / IT Manager at Greenbook
What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – July 7, 2017
4 min read
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning
Chief Research Officer at Researchscape
Sampling: A Primer
8 min read
Learn the fundamentals of sampling with this interview of Stas Kolenikov by Kevin Gray.
Kevin Gray
President at Cannon Gray
What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 21, 2017
3 min read
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning
Chief Research Officer at Researchscape
Social Data Analysis and Insights Requires Labeling Laws
5 min read
Social data is rapidly being adopted by more and more researchers given the robust, raw and real-time nature of it.
Rob Key
The Solar System of Social Media
3 min read
If social media were a solar system, what would it look like? Visualizing the relationships of social media platforms with Network Analysis.
Michael Lieberman
Founder & President at Multivariate Solutions