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Closing the Gap: Bridging Media Execution and Social Insights with Andi Govindia
Social media is not just a platform for sharing photos and videos, but also a treasure trove of information about the latest trends and consumer behavior. Andi Govindia, co-founder and…
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Social media is not just a platform for sharing photos and videos, but also a treasure trove of information about the latest trends and consumer behavior.
Andi Govindia, co-founder and CEO of Riviter, recognized this early on and has been using cutting-edge technology to turn social media visuals into predictive insights. In this episode, we delve into Riviter’s approach and explore Andi’s journey from creating a visual scrapbook during an internship to the founding of her company that uses computer vision and predictive algorithms to provide brands with social media insights. Join us in learning how brands can effectively communicate with their customers and bridge the gap between media execution and social insights.
You can reach out to Andi on LinkedIn.
Many thanks to Andi for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, James Carlisle.
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