What’s Trending on #MRX? Jeffrey Henning’s #MRX Top 10 – March 19, 2013

By Jeffrey Henning

Of the 1,966 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted.

1. The 12th Edition Of The GreenBook Research Industry Trends (GRIT) Report Is Now Available – GreenBook has released its most recent analysis of its regular survey of research suppliers and clients. In this wave, 1,375 respondents completed the online survey: 84% from the supplier side, 16% from the client side.
2. Forget Big Data, Think Mid Data – Tom H.C. Anderson has prepared an interesting analysis of the Return On Investment of different types of data analysis, from projects with “small data” (sample sizes under 100,000) to Big Data to what he calls “mid data” (a “sweet spot” for ROI for smaller Big Data datasets).
3. Adapt To Survive, Warns Latest GRIT Survey – Writing for Research, Simon Miller recaps one of the key findings of the GRIT survey: with the entry of leading technology firms as data collection suppliers, existing research firms need to “get ahead of the curve”.
4. Know the Difference Between Your Data and Your Metrics – Writing for Harvard Business Review’s blog network, Jeff Bladt and Bob Filbin draw lessons from a YouTube video seen by 1.5 million people – none of whom took the call to action and donated.
5. The When and Why of DIY – Annie Pettit of Conversition was disappointed that panelists at a recent conference didn’t answer a question as to when DIY research was inappropriate. Here’s what she would have said had she been on the panel.
6. Eight Days of Emotion: The Complete Series – BrainJuicer recently wrote about how advertisers and marketers can use the seven primary emotions (on the eighth day they rested; well, they covered the lack of emotion).
7. Smartphones: The Future of Marketing Research in Asia Pacific – Ray Poynter of Vision Critical recently co-chaired the Marketing Research in the Mobile World conference in Kuala Lumpur. Ray discusses the reasons he believes that Asia Pacific will lead other regions for the adoption of mobile research.
8. No Change for US Research Industry in 2012, Finds MRA – The Marketing Research Association’s Research Industry Index (RII) ended 2012 at 98, where it ended 2011.
9. Social Media Week Big Take-Away: Context – Kate Davids of Face Group’s key take away from the Social Media Week panels was the need to add context to data about online behavior in order to develop insights that can lead to action.
10. Research Communities NewMR Sessions – Presentations and recordings are now available for the most recent NewMR event, covering MROCs.

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX.