What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – April 1, 2014

 

By Jeffrey Henning

Of the 2,271 unique links shared by the #MRX community the past two weeks, here are 10 of the most retweeted.

1. Six Lessons From The MRS IMPACT 2014 Conference – Tom Ewing of Brain Juicer shares the six best ideas he took away from the Market Research Society’s annual conference: 1. Always be testing, 2. Fund bold experiments, 3. Beware stories and their limits, 4. Trust your actual stakeholders, 5. Use influencers to recruit additional hard-to-reach research participants, and 6. Diversify the ranks of researchers.

2. Market Research Debunked – Writing for RW Connect, Martina Olbertová debunks 5 myths: 1. Research is a data report, 2. Research is a substitute for lack of vision, 3. Answers are locked in the heads of consumers, 4. Research is only good for validation, 5. Research is purely analytical.

3. Ipsos European Pulse – An Ipsos survey of 7,000 Europeans in 9 countries reveals that citizens foresee a rise in anti-European movements in upcoming elections, while personally preferring that their country remains in the European Union, especially if the EU’s powers are reduced.

4. Google Flu Trends Gets It Wrong Three Years Running – The Google flu tracker has overestimated the incidence of flu for the last three years, according to David Lazar, of Northeastern University, who argues that adjusting the weighting can improve its accuracy.

5. Top 10 Key Mobile Facts For Market Research – Edward Appleton has compiled ten statistics about mobile device usage, from around the world. Key surprise to me: “The average level of mobile device ownership in 21 countries across the globe was 87% as measured in a 2012 Pew Global Attitudes Survey. The highest level of penetration was 94% (Jordan), the lowest Pakistan (52%).”

6. ESOMAR CEE Forum Bucharest 2014 – Betty Adamou recaps the keynote from ESOMAR’s Central/Eastern Europe conference in Romania (which promoters tout as “the Silicon Valley of Europe”).

7. Beauty Industry Robust Despite Slowdown – Euromonitor shares an infographic on changes in the global beauty market, including continued growth in the Middle East and Africa.

8. Spring into Action: Optimizing Tomorrow’s Market Research Effectiveness – The New England MRA has a call for speakers for its one-day conference in Waltham, Massachusetts, in May.

9. Half of Social Media Activity While Watching TV Relates to TV, Says Study – The Council for Research Excellence conducted a mobile diary study of 1,665 15 to 54 year olds and found that one in six times they watch TV they use social media and social media is twice as effective for attracting viewers to new shows as to returning shows.

10. How to Advertise in a Multiscreen World Where Mobile is the “First Screen” – Millward Brown conducted research in 30 countries to better understand multiscreen use. Consumers watch 7 hours of media today, with smart phones the primary screen in many countries, taking an average of 2.5 hours a day.

 

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX.