What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 27, 2014

By Jeffrey Henning

Of the 2,304 unique links shared by the #MRX community the past two weeks, here are 10 of the most retweeted.

1. #BrandFailures Are Epidemic On Twitter, So Stop With The Q&As – B. L. Ochman, writing in Ad Age, reminds brands that open question-and-answer sessions on Twitter often produce very negative feedback, sharing examples from the National Football League, Chicago Transit Authority, New York Police Department, British Gas, and JP Morgan.
2. Exploring Emerging Cities Beyond BRIC – What cities in emerging consumer markets can rival the megacities of Brazil/Russian/India/China? Mexico City, Istanbul, Bangkok, Buenos Aires, Jakarta, and Santiago, among others.
3. Top 10 Tips Big Data Analytics Tips– Tom H. C. Anderson shares 10 tips for analyzing Big Data, and shares quotes from 8 analytics experts.
4. Everything You Always Wanted To Know About Semiotics (But Were Afraid To Ask) – Martina Olbertová introduces us to semiotics, arguing, “because semiotic insight is so in-depth and often delivers breakthrough learnings…brands are very cautious about sharing further details about it publicly.”
5. Why Big Data Will Never Replace Market Research – Alan Fromen of IDC makes the point that Big Data provides the what but not the why by sharing examples of how Facebook and Google, despite all the Big Data they possess, rely on direct questions to better understand why users take the actions they do.
6. 12 Things The British Public Are Completely Wrong About – Daniel Dalton, writing for Buzzfeed, shows how Britons’ popular perceptions of their country aren’t backed by the facts, using an opinion survey of 1,015 Britons conducted by Ipsos Mori.
7. GMI Scoops Two Best Conference Presentation Awards – Jon Puleston of GMI was recently recognized with two Best Presentation awards, from the ESOMAR Asia Pacific conference for a presentation on crafting small surveys and from the British Healthcare Business Intelligence Association’s annual conference for a presentation on gamification.
8. Placeholders In Form Fields Are Harmful – Katie Sherwin discusses Nielsen Norman Group research revealing that “Placeholder text within a form field makes it difficult for people to remember what information belongs in a field, and to check for and fix errors. It also poses additional burdens for users with visual and cognitive impairments.”
9. The Next Economy: After ‘MarketWorld’ – Robert Moran looks ahead to the next economy, based on sharing and distributed production.
10. Millennials The Most Privacy-Conscious Generation, Says Study – Summarizing the Privacy in Perspective study for Research, Bronwen Morgan writes, “Millennials were 28% more likely to switch products or services because of privacy concerns than the rest of the population.”

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX. Only market research links are considered, although the #MRX hashtag is occasionally used for other types of tweets, including – recently – tweets about Mr. X, an upcoming Indian 3D thriller film.