Ten Trends Shaking Up The Way Research Is Conducted

These ten trends, in combination, are shaking up the way we work. Here’s how you can stay on top of them.

by Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

http://www.research-live.com/magazine/forward-thinking/4002734.article

Duncan Stuart and Alastair Gordon have written a terrific piece on their view of the top trends impacting global MR.

I won’t try to duplicate their work here; it’s well worth a few minutes to read it in its proper context. Their findings echo what the Research Industry Trends Monitoring Group, as well as various observers of the industry, has been saying since last year. Suffice it to say that I think they are pretty much spot on overall, and the question is whether the industry is listening and preparing?

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Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

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The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.

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